Trade show · Mar 2 to Mar 5, 2027

Natural Products Expo West 2027

Anaheim Convention Center, Anaheim, CA

Key facts

Dates
Mar 2 to Mar 5, 2027
Venue
Anaheim Convention Center
Location
Anaheim, CA

Getting there

Natural Products Expo West 2027 will be hosted at the Anaheim Convention Center, located at 800 West Katella Avenue, Anaheim, CA 92802 USA. For those traveling by air, the most convenient airports are John Wayne Orange County Airport (SNA) and Los Angeles International Airport (LAX). [3][11]

What to expect in 2027

  • CPG
  • Natural Products

Who attends

Natural Products Expo West is a private trade show exclusively for trade professionals and is not open to the general public. Those attending must be registered and demonstrate a direct, professional affiliation to the trade. The audience includes professionals from the food, beverage, supplement, personal care, and healthy lifestyle industries, such as retail and food service buyers, manufacturers, health practitioners, distributors, service providers, suppliers, investors, content creators, and non-profit organizations. [3][9][10]

Specifically, buyers will find Expo West as a premier location to discover best-selling conscious products, establish meaningful connections, and access content for informed purchasing decisions. Service providers can utilize the event to build relationships with brands through engaging interactions and actionable insights, fostering collective success. Investors are offered a unique opportunity to connect with and identify emerging and pioneering natural product brands within the industry. [9]

Why it matters

For trade professionals, the Expo is a defining event for the natural and organic industry, providing a CPG and retail ecosystem experience where breakthrough connections, visionary insights, and market-transforming discoveries can revolutionize business trajectories. This environment empowers attendees' future by initiating tomorrow's opportunities today. [11]

WON's point of view

WON's take

  • Attending events like Natural Products Expo West allows retail and CPG leaders to gain insights into conversion-driving strategies, margin optimization, and customer loyalty, directly from industry peers.
  • Monitoring new product introductions and emerging trends at this trade show helps businesses anticipate market shifts and inform their merchandising and supply chain decisions.
  • The focus on natural and organic products, combined with the event's scale, makes it a critical venue for observing innovations that could reshape customer experience and operational strategies in retail.

Questions to ask

  • How can retail and CPG leaders effectively integrate insights from the natural and organic product market into their existing customer experience and operational frameworks?
  • What specific emerging trends and product innovations from Natural Products Expo West are most likely to drive significant changes in consumer purchasing behavior and loyalty?
  • Beyond product sourcing, how can participation in this event be leveraged to identify new technologies or operational best practices that enhance efficiency and customer satisfaction in retail environments?
Meet WON during Natural Products Expo West weekGet a free CX teardown before Natural Products Expo West

Organizer & leadership

Organized by New Hope Network.

In their words

“It's easily the most efficient use of time out of all the shows that we attend and a really good use of resources to focus in and be present. It's a great opportunity to just be super-efficient, discover new products and physically interact with founders and brand ambassadors.”
James Murrell, Director of Grocery, Natural Chain Retailerexpowest.com

Tickets & pricing

Check the official registration page for current ticket prices.

Check current prices with the organizer

By the numbers

66,000+
Attendees source
3,200+
Exhibitors source
110+
Visiting Countries source

Planning your visit

Natural Products Expo West 2027 will be hosted at the Anaheim Convention Center, located at 800 West Katella Avenue, Anaheim, CA 92802 USA. For those traveling by air, the most convenient airports are John Wayne Orange County Airport (SNA) and Los Angeles International Airport (LAX). [3][11]

From X and LinkedIn

From the show

  • King Kahan @iKahanmedia

    Oct 16, 2026

    Chicken has officially been snackified. Instacart at Expo West. #instacart #expowest #evtrucks #mobilebillboard #ikahan https://t.co/gqOBKTr41l

    View post
  • Ann-Marie Michaels @cheeseslave5

    Aug 10, 2026

    Expo West it is not looking good for ya'll @NatProdExpo https://t.co/N4yyCZBSMP

    View post
  • Tristan Rhee @Tristanrhee3

    Jul 25, 2026

    I woke up today missing Expo West But not for the reason that you think The snacks and venue were incredible But what I truly missed were the people I met some amazing brand ambassadors Everyone pitched their brand. It inspired me. Here are my top 5 booths from Expo West:

    View post

Related industries

FAQ

When and where is Natural Products Expo West 2027?
Natural Products Expo West 2027 is scheduled for March 2-5, 2027, with exhibit halls open from March 3-5, 2027. It will be held at the Anaheim Convention Center in Anaheim, CA, USA.Source · Source
What is the cost to attend and when does registration open?
The cost to attend will depend on your category type. Registration for Natural Products Expo West 2027 will open in the fall, and 2027 registration pricing is not yet available.Source
What is the Hosted Buyer Program?
The Hosted Buyer Program is an exclusive experience connecting retailers with brands, offering perks like airfare coverage (up to $550), complimentary hotel stays (up to four nights), and access to a special lounge. Participants must engage with the Beacon Discovery platform and meet a minimum of 10 exhibiting brands.Source
Who is qualified to attend Natural Products Expo West 2027?
Natural Products Expo West is a trade-only show. Only individuals with a direct, professional affiliation to the trade are qualified to attend. All attendees must be registered.Source
When and where will Natural Products Expo West 2027 take place?
Natural Products Expo West 2027 will occur from March 2-5, 2027, at the Anaheim Convention Center in Anaheim, CA. The exhibit halls will be open from March 3-5, 2027.Source · Source
Are education sessions included in the cost of attendance?
Yes, education sessions and keynotes are included with your Exhibit Hall pass.Source
What is the Fresh Ideas Organic Marketplace?
The Fresh Ideas Organic Marketplace is a one-day outdoor event showcasing certified organic products in a networking setting before the main show floor opens. All products displayed must be certified organic.Source
What happens if I lose my badge?
If you lose or forget your badge, a reprint fee will apply: $60.00 for Retailers, and $100.00 for Non-Retailers and Exhibitors. Name changes are not accepted after a badge has been printed.Source
Who can attend Natural Products Expo West?
Natural Products Expo West is a trade-only event and is not open to the general public. All attendees must be registered and demonstrate a direct, professional affiliation to the trade.Source · Source
What are the rules for speakers at Expo West 2027?
Speaker proposals for Natural Products Expo West 2027 are closed. For approved speakers, presentations may be recorded and photographed, with educational content made available post-show. Speakers are advised to avoid sales pitches and not hand out marketing materials or product samples during sessions; however, educational worksheets and resources are permissible with conference team approval. Expo West cannot provide audience contact information directly.Source
Meet WON during Natural Products Expo West weekGet a free CX teardown before Natural Products Expo West

Conference week guides

Sources

  1. [1]https://www.expowest.com/ · retrieved Oct 18, 2026
  2. [2]https://www.expowest.com/about/general-information/ · retrieved Oct 18, 2026
  3. [3]https://www.expowest.com/about/faq-and-show-policies/ · retrieved Oct 18, 2026
  4. [4]https://www.expowest.com/exhibit/ · retrieved Oct 18, 2026
  5. [5]https://www.expowest.com/attend/speaker-proposals/ · retrieved Oct 18, 2026
  6. [6]https://www.expowest.com/about/hosted-buyers1/ · retrieved Oct 18, 2026
  7. [7]https://www.expowest.com/about/fresh-ideas/ · retrieved Oct 18, 2026
  8. [8]https://www.expowest.com/hotel-and-travel/ · retrieved Oct 18, 2026
  9. [9]https://www.expowest.com/attend-expo-west/ · retrieved Oct 18, 2026
  10. [10]https://www.expowest.com/en/attend/speaker-proposals.html · retrieved Oct 18, 2026
  11. [11]https://www.expowest.com/en/About/general-information.html · retrieved Oct 18, 2026

Details change. Confirm on the official site.