When and where will the Financial Brand Forum 2027 take place?

The Financial Brand Forum 2027 will be held from April 5-7, 2027, at the Aria Hotel & Resort in Las Vegas.

How much does it cost to attend the Financial Brand Forum 2027?

The standard general pass is $2,995. Early bird discounts are available, with prices as low as $1,790 until October 22, 2026, or $2,290 until November 5, 2026. A group pass for teams of 3 or more is $2,490 each until November 5, 2026. A Guest Pass, which does not include conference sessions, costs $695.

When and where is The Financial Brand Forum 2027 taking place?

The Financial Brand Forum 2027 will take place from April 5–7, 2027, in Las Vegas, hosted at the world-class Aria Hotel & Resort.

What kind of attendees can I expect at the conference?

The conference expects over 2,500 senior leaders in banking, with 65% holding C-level, EVP, SVP, or VP positions. One out of every four attendees are C-suite decision-makers. A significant portion (69%) are from institutions with over $1 billion in assets.

When will the full schedule and sponsor list for 2027 be available?

The 2027 schedule and the full sponsor list are not yet published.

Are there special hotel rates available for attendees?

Yes, special discounted room rates are available for Forum 2027 attendees at the Aria Hotel & Resort and its sister property, Vdara Resort & Spa. The booking deadline for these rates is Thursday, March 4, 2027, with room blocks available from March 28–April 13, 2027.

Conference · Apr 5 to Apr 7, 2027

The Financial Brand Forum 2027

Aria Hotel & Resort, Las Vegas, NV

Tickets & registration

Key facts

Dates: Apr 5 to Apr 7, 2027
Venue: Aria Hotel & Resort
Speakers: 100
Location: Las Vegas, NV
Organizer: The Financial Brand
Website: financialbrandforum.com/

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Getting there

The Financial Brand Forum 2027 is hosted at the world-class Aria Hotel & Resort in Las Vegas. Attendees can secure special discounted room rates at either the Aria or its sister property, Vdara Resort & Spa, which is a short walk away. The Vdara offers a quieter, suite-style accommodation option. The Aria Hotel & Resort is a Five Diamond resort with over 20 dining concepts, an award-winning spa, a fitness center, and four pools. ^[2]

Room block reservations are available for nights between March 28 and April 13, 2027. The recommended stay for optimal conference experience is from Sunday, April 4, through Thursday, April 8. Attendees must book their rooms by the deadline of Thursday, March 4, 2027, to avail of the special rates. ^[2]

What to expect in 2027

The Banker's LinkedIn Lab
AI for Power Users
The Banker's Data Lab
The Banker's Design Tools Lab
Banking

Who attends

The Financial Brand Forum 2027 is designed for senior leaders in banking, with an expected attendance of over 2,500. The audience is highly concentrated with decision-makers, as 65% are C-level, EVP, SVP, or VP, and one in every four attendees are C-suite decision-makers. The most common titles include CEO, CMO, COO, CXO, EVP, VP, SVP, and AVP. ^[3]^[4]

Attendees represent a significant portion of the U.S. banking industry: 1 in 12 retail banking providers and 1/3 of the 1,000 biggest U.S. banking providers attend. Half of the largest institutions in America (those with over $1 billion in assets) also participate. A large majority, 69%, hail from institutions with over $1 billion in assets, and attendees represent more than $10.2 trillion in combined assets from 700+ different financial institutions. ^[3]^[4]

Meet WON during The Financial Brand Forum week Get a free CX teardown before The Financial Brand Forum

7 speakers

Notable speakers

Zach King
Digital Creator, Filmmaker & Master of Visual Storytelling
Source
Michelle Poler
Bestselling Author & Speaker, Hello Fears
Source
Jia Jiang
Bestselling Author & TED Speaker, Rejection Proof
Source
Adam Savage
Maker, Designer & Producer, MythBusters
Source
Jason Dorsey
Behavioral Researcher & Author, Center for Generational Kinetics
Source
Dan Gingiss
Customer Experience Expert & Bestselling Author
Source
Zach King
Digital Creator
Source

Organizer & leadership

Organized by The Financial Brand.

Tickets & pricing

Early Bird Discount (until Oct 22, 2026)USD 1,790
Early Bird Discount (until Nov 5, 2026)USD 2,290
Group Pass (3+ attendees, until Nov 5, 2026)USD 2,490
Guest PassUSD 695
Standard General Pass (after Mar 4, 2027 / onsite)USD 2,995
Vdara Resort & Spa room rate (starting)USD 249
Aria Hotel & Resort room rate (starting)USD 269

Check current prices with the organizer

By the numbers

13th
Edition Number source: 2,500+
Expected Attendees source: 100+
Speaker Count source: 60+
Session Count source: $10.2T
Total Assets Represented source: 700+
Institutions Represented source: 69%
Attendees with $1B+ Assets source: 65%
Attendees VP-level or higher source: 24%
Attendees C-level source

Planning your visit

Specific tips for the week, including packing lists, how the week flows, and advice on maximizing the experience, are expected to be updated for 2027 and posted soon. ^[8]

From X and LinkedIn

From the show

The Financial Brand @FinancialBrand
Oct 9, 2026
Jia Jiang and Michelle Poler both did 100 day experiments and bring lessons on courage, risk and rejection to The Financial Brand Forum 2027, challenging banking leaders to rethink the cost of "playing it safe." Explore Forum Unbound: https://t.co/Bwno7STg7w #Forum2027 https://
View post
Ron Shevlin @rshevlin
May 7, 2026
At this year’s Financial Brand Forum, Jim Marous and I did an episode of Pardon the Finterruption. During it, I said, somewhat nonchalantly: “The concept of core deposits no longer holds. There are no core deposits. They're all movable." Here's why: https://t.co/m0uQiifQLE
View post
MX Technologies, Inc. @mX
Apr 23, 2026
How can agentic AI drive growth for financial services? MX’s James Dotter and Primitive’s Derek White answered this question at last week’s Financial Brand Forum. See the highlights in our latest blog: https://t.co/bJpBLHpHjA https://t.co/qAdAHhR9H4
View post
TONΞR @MikeToner
Apr 13, 2026
On my to Las Vegas to speak at the Financial Brand Forum on AI + Blockchain. #fbforum https://t.co/JTqr91PfFF
View post
Jack Henry @JH_Fintech
Apr 8, 2026
Want strategies for strengthening your digital front door? Visit booth #P310 at the Financial Brand Forum to meet the Jack Henry team! https://t.co/aourFuhaC5
View post
The Financial Brand @FinancialBrand
Feb 18, 2026
⏰ Time is running out to lock in $1,195 total savings for The Financial Brand Forum this April! Final Discount ends tomorrow and workshops are almost at capacity! You don't want to miss this — register now before it's too late: https://t.co/yINtTxSeoR https://t.co/rwyZapIrmJ
View post

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FAQ

When and where will the Financial Brand Forum 2027 take place?: The Financial Brand Forum 2027 will be held from April 5-7, 2027, at the Aria Hotel & Resort in Las Vegas.Source
How much does it cost to attend the Financial Brand Forum 2027?: The standard general pass is $2,995. Early bird discounts are available, with prices as low as $1,790 until October 22, 2026, or $2,290 until November 5, 2026. A group pass for teams of 3 or more is $2,490 each until November 5, 2026. A Guest Pass, which does not include conference sessions, costs $695.Source · Source
When and where is The Financial Brand Forum 2027 taking place?: The Financial Brand Forum 2027 will take place from April 5–7, 2027, in Las Vegas, hosted at the world-class Aria Hotel & Resort.Source · Source
What kind of attendees can I expect at the conference?: The conference expects over 2,500 senior leaders in banking, with 65% holding C-level, EVP, SVP, or VP positions. One out of every four attendees are C-suite decision-makers. A significant portion (69%) are from institutions with over $1 billion in assets.Source
When will the full schedule and sponsor list for 2027 be available?: The 2027 schedule and the full sponsor list are not yet published.Source · Source
Are there special hotel rates available for attendees?: Yes, special discounted room rates are available for Forum 2027 attendees at the Aria Hotel & Resort and its sister property, Vdara Resort & Spa. The booking deadline for these rates is Thursday, March 4, 2027, with room blocks available from March 28–April 13, 2027.Source