Trade show · Jun 28 to Jul 1, 2027

HITEC 2027

Orange County Convention Center, Orlando, FL

Tickets & registration

About HITEC

Historically, HITEC has introduced significant innovations, such as GUESTROOM 20X in 2006, which offered a glimpse into leading-edge and near-future hotel room technologies and was a feature in the exhibit hall at four subsequent HITECs. In 2015, HFTP launched Entrepreneur 20X (E20X) at HITEC Austin, a hospitality technology start-up pitch competition where company representatives present to judges and attendees. [9]

Key facts

Dates
Jun 28 to Jul 1, 2027
Venue
Orange County Convention Center
Location
Orlando, FL
Organizer
HFTP
Expected attendees
6,100
Website
www.hitec.org/

What to expect in 2027

  • Hospitality Technology

Who attends

Professionals deeply invested in hospitality finance and technology attend HITEC. This includes industry veterans, up-and-coming leaders, and individuals looking to expand their network and gain insights into current trends. [2][1]

Why it matters

Attendees go to HITEC to explore the world's largest showcase of hospitality technology and receive top-notch education from industry peers and experts. It's an opportunity to learn about current trends, engage in discussions on practical use cases for technologies like generative AI and cloud computing, and network with decision-makers and collaborators. Speaking opportunities also allow professionals to build their reputation as thought leaders and contribute to industry growth. [6][2][1][8]

WON's point of view

WON's take

  • Hospitality technology leaders are prioritizing solutions that enhance guest experience, streamline operations, and provide actionable data insights.
  • The integration of AI and IoT is no longer a future concept but a present reality that is shaping investment decisions and operational strategies within the industry.
  • Events like HITEC serve as critical platforms for evaluating new technologies and fostering collaborations that drive innovation and competitive advantage in a rapidly evolving market.

Questions to ask

  • How can hotels and resorts effectively integrate AI and IoT into their existing infrastructure to deliver personalized guest experiences and optimize operational efficiency?
  • What strategies should hospitality organizations adopt to navigate the complexities of data security and privacy in an increasingly interconnected technological landscape?
  • How can technology investments at events like HITEC translate into measurable ROI and improved customer satisfaction for hospitality brands?
Meet WON during HITEC weekGet a free CX teardown before HITEC

Organizer & leadership

Organized by HFTP.

Sponsors & exhibitors

In their words

“We collectively decided that it might be worthwhile if we could gather together all of the people who were using some aspect of data processing systems in their organizations.”
Ken Jarvis, HFTP Past President and a founder of HITEChitec.org

Tickets & pricing

Check the official registration page for current ticket prices.

Check current prices with the organizer

From X and LinkedIn

From the show

  • Temple Bright @Temple_Bright

    Oct 6, 2026

    Inntelo AI has partnered with global hospitality association HFTP to install multilingual AI agents across its digital channels, publications, and events like HITEC to handle 24/7 inquiries. https://t.co/1ArFVGqiHk

    View post

  • KOGA MASAZUMI 古賀政純 @masazumi_koga

    Sep 7, 2026

    What will define the next generation of hospitality experiences? At HITEC 2026, one theme stood out: AI is moving from experimentation to real business outcomes. https://t.co/vbdtKhgYCm

    View post

  • HotelChimp | News, Tech, Strategies, Tips @Hotelchimp

    Jul 31, 2026

    Agentic Governance is the Big Trend from HITEC 2026 At HITEC 2026 in San Antonio, the dominant theme shifted from AI deployment to AI governance, with Agent Management Platforms emerging as a critical new software category for hotel operations. @hospitalitynet

    View post

  • Jabir | AI Systems @codeCaptain404

    Jul 13, 2026

    HITEC 2026: Four Hospitality AI Trends That Actually Matter HITEC 2026 had 6,000+ hospitality execs asking: is AI actually working? Stripe Engineering sat through 50+ meetings. Here are 4 trends that stood out. 🧵 https://t.co/SoqG0JUGCk

    View post

  • Samsung Business USA @SamsungBizUSA

    Jul 1, 2026

    A frictionless, secure, and upscale experience. That is what we showcased at HITEC 2026. From launching our very popular Frame model, built for hospitality and showcasing the flexibility of the Samsung E-Paper, to sitting down for a fireside chat about the future of the https://t

    View post

  • Mark T. Pate, Sr. @mark97052356

    Apr 23, 2026

    HFTP Announces Workforce 20X: The AI Evolution Learning Lab at HITEC 2026 https://t.co/80GIj7fmXN

    View post

Related

Related events

FAQ

What kind of content can attendees expect from the education program at HITEC 2027?
The education program for HITEC 2027 will be dynamic and feature over 50 sessions, with content curated by the HITEC Advisory Council through a formal Call for Presentations process.Source · Source
What are the benefits of attending HITEC 2027?
Attending HITEC 2027 provides three days of access to the largest hospitality technology showcase, opportunities to meet exhibitors one-on-one, explore product demos, and learn about technology solutions. Attendees can also earn valuable CPE credits.Source · Source · Source
What is the Call for Presentations for HITEC 2027?
The HITEC 2027 Call for Presentations will be open from December 1, 2026, through January 7, 2027, inviting hospitality technology professionals to share their expertise.Source
What are the benefits of speaking at HITEC?
Speaking at HITEC allows you to build your reputation as a thought leader, expand your network, contribute to industry growth, engage with a targeted audience, enhance public speaking skills, and leverage media and PR opportunities.Source
When does the Call for Presentations for HITEC 2027 open and close?
The Call for Presentations for HITEC 2027 will be open from December 1, 2026, through January 7, 2027.Source
How can companies interested in exhibiting at HITEC 2027 secure a spot?
Booth sales for HITEC 2027 are open for all companies. If a company has not previously exhibited at HITEC, they will need to create a company account using the “Add Company” link to access the HITEC Exhibits Portal and reserve a booth. The interactive floor plan for 2027 is also available for exploration.Source
What kind of content can be expected in HITEC education sessions?
HITEC education sessions cover subjects such as generative AI, cloud computing, contactless technology, and Web3, including discussions about practical use cases and problem solving. Potential topics for sessions in 2027 also include Sustainability and Environment, Social and Governance strategies (ESG), Generative AI landscape, Organizational leadership, Technology capital investment strategies, Machine learning, Data science, Revenue management, Cybersecurity best practices, and Travel landscape.Source · Source
When was the first HITEC event held?
The first formal gathering of technology enthusiasts, the precursor to HITEC, was held from April 17–19, 1972, in Dallas, Texas. It was initially called the NAH-MA (now HFTP) Computer Users conference and had 38 attendees.Source
Who founded the first HITEC event?
The first HITEC event was planned and executed by HFTP members Ken Jarvis, Larry Chervenak, and Sal Spano.Source
When did the event officially become known as HITEC?
The event officially adopted the name HITEC, or the Hospitality Industry Technology Exposition and Conference, in 1991.Source
What is GUESTROOM 20X?
GUESTROOM 20X was a special exhibit that premiered at HITEC in Minneapolis in 2006, showcasing leading-edge and near-future technologies for hotel rooms. It was featured in the exhibit hall at four subsequent HITECs.Source
What is Entrepreneur 20X (E20X)?
Entrepreneur 20X (E20X) is a hospitality technology start-up pitch competition introduced at HITEC Austin in 2015. It involves company representatives presenting to a panel of judges and the audience.Source
Meet WON during HITEC weekGet a free CX teardown before HITEC

Sources

  1. [1]https://www.hitec.org/about-hitec/speaking-opportunities · retrieved Oct 18, 2026
  2. [2]https://www.hitec.org/ · retrieved Oct 18, 2026
  3. [3]https://www.hitec.org/exhibits · retrieved Oct 18, 2026
  4. [4]https://www.hitec.org/attend/speakers · retrieved Oct 18, 2026
  5. [5]https://www.hitec.org/attend/registration · retrieved Oct 18, 2026
  6. [6]https://www.hitec.org/attend · retrieved Oct 18, 2026
  7. [7]https://www.hitec.org/exhibits/exhibit · retrieved Oct 18, 2026
  8. [8]https://www.hitec.org/news/hitec-2026-headliner-james-taylor · retrieved Oct 18, 2026
  9. [9]https://www.hitec.org/about-hitec/history · retrieved Oct 18, 2026
  10. [10]https://www.hitec.org/exhibits/exhibitors · retrieved Oct 18, 2026

Details change. Confirm on the official site.