IPW is the travel industry’s premier international marketplace, bringing together U.S. travel suppliers, global buyers, and media to build relationships, conduct business, and drive future travel to the United States.

IPW brings together U.S. destinations, attractions, accommodations, transportation providers, and other travel suppliers, along with international and domestic buyers, travel trade professionals, and media from around the world.

Why should I attend IPW?

Attending IPW offers unparalleled opportunities to build partnerships, generate qualified leads, meet key decision-makers, and gain valuable exposure. It is considered a cost-effective way to market and sell travel products to an international audience, and attendees benefit from pre-scheduled business appointments and networking events.

Are business appointments pre-scheduled?

Yes, attendees use an appointment matching system to request and manage one-on-one business meetings ahead of the event. These pre-scheduled appointments help maximize time onsite and create meaningful business connections.

Is IPW only for international business?

While IPW is focused on increasing travel to the United States from international markets, it also provides valuable opportunities to connect with domestic travel organizations, industry partners, and media.

What networking opportunities are available at IPW?

In addition to business appointments, IPW offers receptions, special events, and industry gatherings as networking opportunities.

Trade show · May 2 to May 6, 2027

IPW 2027

Ernest N. Morial Convention Center, New Orleans, LA

Tickets & registration

About IPW

IPW 2027 serves as the leading inbound travel marketplace, bringing together international buyers, influential media, and U.S. travel suppliers. This event facilitates relationship building, deal closures, and drives future business for the U.S. travel industry. It is organized by the U.S. Travel Association, a non-profit dedicated to increasing travel to and within the United States to fuel the nation's economy. The event is scheduled from May 2-6 in New Orleans at the Ernest N. Morial Convention Center. The objective is to connect global demand with U.S. travel supply. ^[1]^[2]^[3]

For travel and hospitality leaders, IPW offers unparalleled opportunities for business growth and market expansion. Attendees consistently report a competitive advantage, with 86% of exhibitors and 87% of buyers acknowledging its value. The event is structured to maximize productivity, providing 40-44 face-to-face pre-scheduled appointments, alongside curated networking events and sponsor activations. This focused environment is designed to deliver business outcomes and build lasting partnerships. ^[1]^[2]

The impact of IPW on the travel industry is substantial. Each event contributes to nearly 11 million international visitors to the U.S. over three years, translating into an estimated $26.1 billion in spending. Furthermore, IPW drives new business by influencing buyer decisions; more than 64% of buyers indicate they plan to book previously unconsidered destinations after attending. This underscores IPW's role in shaping future travel trends and investments within the U.S. market. ^[3]

Attendees represent a broad spectrum of the travel ecosystem, including U.S. destinations, attractions, accommodations, transportation providers, and various other travel suppliers, in addition to international and domestic buyers and media. While its primary focus is on international markets, IPW also provides valuable opportunities to engage with domestic travel organizations and industry partners. The event supports a diverse range of exhibitors such as hotels & resorts, cruise lines, and travel technology providers. ^[2]^[5]

Key facts

Dates: May 2 to May 6, 2027
Venue: Ernest N. Morial Convention Center
Address: Ernest N. Morial Convention Center
Location: New Orleans, LA
Organizer: U.S. Travel Association
Website: www.ipw.com/

Open the venue in Google Maps

Getting there

IPW 2027 is set in New Orleans, Louisiana, from May 2-6 at the Ernest N. Morial Convention Center. The city offers walkable neighborhoods for exploring dining, shopping, and entertainment. Multiple transit options are available, including rideshare, buses, streetcars, and public transit, ensuring convenient connections between hotels, the Convention Center, and key attractions. New Orleans is known for its vibrant energy, rich history, and hospitality, providing a unique backdrop for events. ^[1]^[2]^[3]^[6]

Attendees can transition from meetings to evenings filled with experiences such as private courtyard receptions, riverfront gatherings along the Mississippi River, and networking amidst music, art, and celebration. The city's atmosphere, characterized by live jazz in the French Quarter and Creole/Cajun cuisine, aims to inspire connection. IPW Beyond the Booth, new for 2027, encourages attendees to engage with the city's unique culture beyond the convention center. ^[2]^[3]^[6]

What to expect in 2027

Destination Marketing

Who attends

IPW brings together U.S. destinations, attractions, accommodations, transportation providers, and other travel suppliers. The event also attracts international and domestic buyers, travel trade professionals, and media from around the world. Exhibitors can include cities, states, regional and national destinations, hotels and resorts, attractions and experiences, transportation and cruise lines, travel technology and services, receptive operators and DMCs, and entertainment and sports entities. ^[2]^[5]

Why it matters

Attending IPW offers unparalleled opportunities to build partnerships, generate qualified leads, and meet key decision-makers, all while gaining valuable exposure through a comprehensive schedule of business appointments, networking events, and media opportunities. It is the premier travel marketplace that helps unlock opportunities, expand reach, and generate business that typically takes months and significant expense to achieve. ^[2]^[8]

Exhibitors and buyers agree that IPW provides a competitive advantage, with 86% of exhibitors and 87% of buyers reporting an edge over those who do not attend. After attending, over 64% of buyers plan to book destinations they hadn’t considered previously, highlighting the event’s ability to drive new business. ^[1]^[3]

WON's point of view

WON's take

Given the event's emphasis on generating future bookings and competitive advantage, consider how AI-powered solutions can amplify these efforts, from enhancing lead qualification and appointment scheduling to personalizing engagement with international buyers.
With attendees seeking to expand their portfolios and drive new business, there's an opportunity to showcase AI tools that streamline operations, improve guest experiences, and provide actionable insights for U.S. travel suppliers and destinations.
Explore how AI can provide more efficient and effective ways for brands to achieve visibility and influence among global decision-makers, extending the impact beyond the show floor and maximizing ROI for exhibitors and sponsors.

Questions to ask

How can AI-driven platforms facilitate more effective matchmaking between U.S. travel suppliers and international buyers, optimizing the 44 face-to-face appointments and 100,000 overall appointments?
What specific AI applications could help exhibitors differentiate their offerings and capture the attention of over 1,000 international and domestic buyers and media, leading to more immediate and long-term bookings?
How can AI be leveraged to analyze post-event engagement and follow-up, ensuring that the

Meet WON during IPW week Get a free CX teardown before IPW

Organizer & leadership

Organized by U.S. Travel Association.

Sponsors & exhibitors

Tickets & pricing

Linear and Island Booths - U.S. Exhibitors and Distribution Exhibitors (Non-Member)USD 100
Linear and Island Booths - Receptive Tour Operators (Non-Member)USD 100
Linear and Island Booths - MTPs (Inform Member)USD 175
Linear and Island Booths - MTPs (Non-Member)USD 235
Express Booths - U.S. Supplier (Inform Member)USD 5,700
Express Booths - U.S. Supplier (Non-Member)USD 6,300
Express Booths - Receptive Tour Operators (Inform Member)USD 5,700
Express Booths - Receptive Tour Operators (Non-Member)USD 6,300
Exhibitor Registration (All Categories) - Early (Engage Member)USD 1,400
Exhibitor Registration (All Categories) - Early (Inform Member)USD 1,800
Exhibitor Registration (All Categories) - Early (Non-Member)USD 2,000
Exhibitor Registration (All Categories) - Standard (Engage Member)USD 1,600
Exhibitor Registration (All Categories) - Standard (Inform Member)USD 2,000
Exhibitor Registration (All Categories) - Standard (Non-Member)USD 2,200
Shared Booth Partner Registration - Early (Engage Member)USD 1,900
Shared Booth Partner Registration - Early (Inform Member)USD 2,300
Shared Booth Partner Registration - Early (Non-Member)USD 2,500
Shared Booth Partner Registration - Standard (Engage Member)USD 2,100
Shared Booth Partner Registration - Standard (Inform Member)USD 2,500
Shared Booth Partner Registration - Standard (Non-Member)USD 2,700
One-Day Badge (not available to MTPs) - Engage MemberUSD 600
One-Day Badge (not available to MTPs) - Inform MemberUSD 750
One-Day Badge (not available to MTPs) - Non-MemberUSD 850
Media Marketplace Package (Table + Access to Online Press Room) - Engage MemberUSD 1,500
Media Marketplace Package (Table + Access to Online Press Room) - Inform MemberUSD 2,250
Media Marketplace Package (Table + Access to Online Press Room) - Non-MemberUSD 2,500
Online Press Room Only - Engage MemberUSD 600
Online Press Room Only - Inform MemberUSD 900
Online Press Room Only - Non-MemberUSD 1,000
One-Day Media Marketplace Badge (2nd badge) - Engage MemberUSD 600
One-Day Media Marketplace Badge (2nd badge) - Inform MemberUSD 750
One-Day Media Marketplace Badge (2nd badge) - Non-MemberUSD 850
Turnkey Décor Package 10’ x 10’ BasicUSD 3,000
Turnkey Décor Package 10’ x 10’ UpgradedUSD 5,000
Turnkey Décor Package 10’ x 20’ BasicUSD 6,000
Turnkey Décor Package 10’ x 20’ UpgradedUSD 11,000
Shared Booth Option (per 10’ x 10’)USD 2,000
Island Booth Variance (Engage Member)USD 6,000
Island Booth Variance (Inform Member)USD 12,000
Island Booth Variance (Non-Member)USD 12,000
Triangle Hanging Booth BannerUSD 4,000
Island Booth Overhead Space OptionUSD 2,000
Additional Appointments Option (Engage Member)USD 600
Additional Appointments Option (Inform Member)USD 900
Additional Appointments Option (Non-Member)USD 1,000

Check current prices with the organizer

Planning your visit

FAQ

When and where will IPW 2027 take place?: IPW 2027 will be held from May 2-6 at the Ernest N. Morial Convention Center in New Orleans, Louisiana.Source · Source
What is IPW?: IPW is the travel industry’s premier international marketplace, bringing together U.S. travel suppliers, global buyers, and media to build relationships, conduct business, and drive future travel to the United States.Source
Who attends IPW?: IPW brings together U.S. destinations, attractions, accommodations, transportation providers, and other travel suppliers, along with international and domestic buyers, travel trade professionals, and media from around the world.Source
Why should I attend IPW?: Attending IPW offers unparalleled opportunities to build partnerships, generate qualified leads, meet key decision-makers, and gain valuable exposure. It is considered a cost-effective way to market and sell travel products to an international audience, and attendees benefit from pre-scheduled business appointments and networking events.Source · Source
Are business appointments pre-scheduled?: Yes, attendees use an appointment matching system to request and manage one-on-one business meetings ahead of the event. These pre-scheduled appointments help maximize time onsite and create meaningful business connections.Source
Is IPW only for international business?: While IPW is focused on increasing travel to the United States from international markets, it also provides valuable opportunities to connect with domestic travel organizations, industry partners, and media.Source
What networking opportunities are available at IPW?: In addition to business appointments, IPW offers receptions, special events, and industry gatherings as networking opportunities.Source

Meet WON during IPW week Get a free CX teardown before IPW

Sources

[1]https://www.ipw.com/ · retrieved Oct 18, 2026
[2]https://www.ipw.com/about-ipw/frequently-asked-questions · retrieved Oct 18, 2026
[3]https://www.ipw.com/about-ipw · retrieved Oct 18, 2026
[4]https://www.ipw.com/2027-pricing · retrieved Oct 18, 2026
[5]https://www.ipw.com/exhibit · retrieved Oct 18, 2026
[6]https://www.ipw.com/hotel-and-travel · retrieved Oct 18, 2026
[7]https://www.ipw.com/document/ipw-overview · retrieved Oct 19, 2026
[8]https://www.ipw.com/attend · retrieved Oct 19, 2026
[9]https://www.ipw.com/about-ipw/2026-recap-sponsors · retrieved Oct 18, 2026

Details change. Confirm on the official site.