Trade show · Apr 5 to Apr 8, 2027

Seatrade Cruise Global 2027

Miami Beach Convention Center, Miami Beach, FL

About Seatrade Cruise Global

Seatrade Cruise has been operating for over 50 years, evolving from its beginnings in the 1970s as a small group of journalists. It has grown into a diverse portfolio that includes industry-leading events, publications, and digital resources. Seatrade Cruise is trusted by the industry's buyers, suppliers, executives, and stakeholders globally to inform decisions, strengthen community, and drive innovation within the cruise sector. [13][14]

Seatrade Cruise operates as part of Informa, an organization that supports businesses and professionals through a range of live events, world-leading research publications, and innovative digital services. [1]

Key facts

Dates
Apr 5 to Apr 8, 2027
Venue
Miami Beach Convention Center
Location
Miami Beach, FL
Organizer
Informa

Getting there

Registration for the event begins on April 3, 2027, from 12:00 PM–05:00 PM, followed by 08:00 AM–05:00 PM on April 4, and 08:00 AM–05:00 PM (conference only) on April 5. On April 6 and 7, registration runs from 08:00 AM–06:00 PM, concluding on April 8 from 08:00 AM–03:00 PM. The conference-only opening hours on April 5 are 10:00 AM–04:00 PM. On April 6, the event is open from 09:30 AM–06:00 PM, with the expo hall opening at 11:00 AM. The event runs from 09:00 AM–06:00 PM on April 7 and 09:00 AM–03:00 PM on April 8. [1][3]

What to expect in 2027

Attendees of Seatrade Cruise Global 2027 can expect to connect with a global cruise community, including cruise line leaders, suppliers, and destinations, to shape the future of the cruise industry. The event will offer strategic cruise insights from expert perspectives on key areas such as operations, sustainability, and guest experience. It also provides opportunities to grow businesses by engaging with established suppliers and industry experts. The program is comprehensive, covering the entire cruise ecosystem, and includes dedicated features like the Entertainment Showcase, Retail Days, and Tomorrow’s Talent Today, all aimed at driving discovery, connection, and progress. [8]

  • Entertainment Showcase
  • Retail Days
  • Tomorrow’s Talent Today
  • Cruise

Who attends

The event gathers a global cruise community, including cruise line leaders, suppliers, and destinations from all sectors and parts of the world. It provides a platform to connect with industry experts and established suppliers. [8]

Why it matters

Attending Seatrade Cruise Global 2027 offers leaders the opportunity to connect with a global cruise community, including cruise line leaders, suppliers, and destinations, to collectively shape the future of the cruise industry. The event provides strategic cruise insights from experts on topics such as operations, sustainability, and guest experience. It is also a valuable platform to grow businesses by meeting established suppliers and industry experts who offer solutions and insights for future strategic moves. [8]

WON's point of view

WON's take

  • The cruise industry's explicit focus on 'guest experience' and 'digital transformation' signals a readiness to adopt advanced solutions. Providers of AI-driven customer experience platforms and operational efficiency tools should find a receptive audience.
  • The mention of 'Tomorrow’s Talent Today' suggests a focus on workforce development and recruitment within the cruise sector. Solutions addressing talent acquisition, training, and retention, possibly leveraging AI for personalized learning or HR automation, could be highly relevant.
  • The emphasis on connecting global communities and driving progress indicates that the cruise industry values integrated solutions that facilitate collaboration and innovation. Platforms that unify data, streamline communication, or enable predictive analytics across diverse stakeholders (e.g., cruise lines, suppliers, destinations) would align with this strategic direction.

Questions to ask

  • How are cruise lines prioritizing investments in AI and automation to enhance guest experience and operational efficiency over the next 1-3 years?
  • What specific challenges in talent management and workforce development are cruise industry leaders looking to solve with technology, and how can AI solutions address these?
  • Given the drive for global collaboration and strategic insights, how are cruise operators planning to integrate new technologies to achieve a more unified and innovative ecosystem?
Meet WON during Seatrade Cruise Global weekGet a free CX teardown before Seatrade Cruise Global

Organizer & leadership

Organized by Informa.

  • Figen Ayan

    Founder, Ayan Consulting

    Source
  • Roger Blum

    Principal, Cruise & Port Advisors, Inc

    Source
  • Ioannis Bras

    CEO, Five Senses Consulting and Development

    Source
  • Michael Bayley

    President and Chief Executive Officer, Royal Caribbean International

    Source
  • Liz Gammon

    Principal, LizGammon.com

    Source
  • Jason Gelineau

    Principal, JAG Hospitality

    Source
  • Nadine Heubel

    SVP Operations - OneWorld (AA, BA) - Airport Lounges, North America, Sodexo Live!

    Source
  • Birgit M. Liodden

    Founder & Chief Mermaid, The Ocean Opportunity Lab (TOOL)

    Source
  • Shannon McKee

    President, Access Cruise & Zielia

    Source
  • Ian Richardson

    CEO & Co-Founder, nevetal

    Source
  • Ryan Stana

    Executive Chairman, RWS Global

    Source
  • John Sifling

    Principal, Safety & Sustainability

    Source

Sponsors & exhibitors

In their words

“The quality of the people has been fantastic, ship owners have returned. I invited 42 to my booth and they all came!”
Director of Business Development, Director of Business Development, Marelengseatradecruiseevents.com
“What makes Seatrade Cruise Global so special is the strength of its community. It’s where relationships are built, ideas are shared, and the industry moves forward together.”
Jason Gelineau, Guest Experience Ambassador, Principal, JAG Hospitalityseatradecruiseevents.com

Tickets & pricing

Check the official registration page for current ticket prices.

Check current prices with the organizer

By the numbers

12.5k+
Attendees source
650+
Exhibitors source
85+
Cruise Brands source
125+
Countries Represented source
81%
Attendees with purchasing power source
50%
C-Suite executives among attendees source
50%
Attendees who only attend this one trade show a year source
2x
Trade shows are more powerful than TV ads source
3x
Trade shows are more effective than print media source
4x
Trade shows are more effective than radio source
76%
Visitors who make or reinforce purchasing decisions source
21%
Lift in perception of exhibitor brand quality source
69%
Trade show visitors who recommend brands they saw at a show source
24%
Average increase in booth traffic for past sponsors source
84%
Satisfaction rate for past sponsors source

Planning your visit

Registration for the event begins on April 3, 2027, from 12:00 PM–05:00 PM, followed by 08:00 AM–05:00 PM on April 4, and 08:00 AM–05:00 PM (conference only) on April 5. On April 6 and 7, registration runs from 08:00 AM–06:00 PM, concluding on April 8 from 08:00 AM–03:00 PM. The conference-only opening hours on April 5 are 10:00 AM–04:00 PM. On April 6, the event is open from 09:30 AM–06:00 PM, with the expo hall opening at 11:00 AM. The event runs from 09:00 AM–06:00 PM on April 7 and 09:00 AM–03:00 PM on April 8. [1][3]

From X and LinkedIn

From the show

  • Global Ports Holding @Global_Ports

    Jun 19, 2026

    A look back at Seatrade Cruise Global 2026, where Global Ports Holding brought together industry leaders to discuss the future of cruise tourism across the West Mediterranean. https://t.co/tP8NukHN5Z

    View post
  • Global Ports Holding @Global_Ports

    Jun 11, 2026

    Global Ports Holding and ASIPONA came together at Seatrade Cruise Global in a follow-up discussion on Acapulco Cruise Port, building on the previously announced 24-year concession agreement. Watch the full video: https://t.co/4cK158UoPx

    View post
  • Your Gibraltar TV @YourGibraltarTV

    Apr 21, 2026

    Minister for Tourism Attends Seatrade Cruise Global 2026 In Miami https://t.co/7LwXRt4Qio

    View post
  • MiamiBeachConvCenter @TheMiamiBeachCC

    Apr 16, 2026

    🚢 Thank you for an incredible week at Seatrade Cruise Global Thank you to our partners, exhibitors, and attendees who joined us at the Miami Beach Convention Center for Seatrade Cruise Global 2026. It was great to welcome the global cruise community all in one place. https://t.c

    View post
  • MiamiBeachConvCenter @TheMiamiBeachCC

    Apr 14, 2026

    🚢 Welcome to Seatrade Cruise Global We’re excited to welcome Seatrade Cruise Global to the Miami Beach Convention Center. Learn more: https://t.co/JVKnpepViV https://t.co/dzOgCNY28w

    View post
  • Porthole Cruise and Travel @PortholeCruise

    Apr 7, 2026

    Seatrade Cruise Global returns April 13–16, 2026, with new leadership panels, destination focus, and expanded experiences shaping the future of cruising. https://t.co/9gFGayJql7

    View post

FAQ

What is the F&B@Sea event and how can I attend it?
F&B@Sea is an immersive experience focused on the holistic cruise drinking and dining experience, developed in collaboration with cruise lines, suppliers, associations, and culinary leaders. To attend both Seatrade Cruise Global and F&B@Sea, a dual pass must be registered for, unless registered for both shows.Source
What are the dates and location for Seatrade Cruise Global 2027?
Seatrade Cruise Global 2027 will take place from April 5-8, 2027, at the Miami Beach Convention Center in Miami Beach, FL, USA.Source
What sustainability initiatives are in place for the event?
For every dollar collected at Seatrade Cruise Global registration, the Sustainability Partner, 4ocean, removes one pound of debris from the ocean. The goal for 2027 is to remove 50,000 pounds of plastic and trash.Source · Source
When and where is Seatrade Cruise Global 2027 taking place?
Seatrade Cruise Global 2027 will take place from April 5-8, 2027, at the Miami Beach Convention Center in Miami Beach, FL, USA.Source
What are the event's operating hours?
On April 5, 2027, the conference only is open from 10:00 AM–04:00 PM. On April 6, 2027, the event is open from 09:30 AM–06:00 PM, with the expo hall opening at 11:00 AM. On April 7, 2027, the event is open from 09:00 AM–06:00 PM, and on April 8, 2027, it is open from 09:00 AM–03:00 PM. Registration hours vary and begin earlier on each day, starting April 3.Source · Source
What kind of attendees does Seatrade Cruise Global attract?
The event attracts over 12,500 attendees, including major cruise line brands, suppliers, destinations, and decision-makers from over 125 countries. A significant portion of attendees (81%) have purchasing power, and 50% are C-Suite executives. Many attendees (50%) consider this their sole trade show for the year.Source · Source
What are the key benefits of exhibiting at Seatrade Cruise Global?
Exhibiting at Seatrade Cruise Global offers significant business potential, with 81% of attendees having purchasing power and 50% being C-Suite executives. Trade shows are 2x more powerful than TV ads, 3x more effective than print media, and 4x more effective than radio. Exhibitors can prepare pre-show with matchmaking, meet contacts during the event, and convert opportunities post-show to maintain brand momentum.Source · Source
What is the focus of the Expo Hall?
The Expo Hall will feature over 650 exhibitors offering solutions in destinations, port services, technology, design, entertainment, and guest experience, all aimed at enhancing operations, driving innovation, and improving commercial performance for cruise lines.Source
Is there a sustainability initiative associated with the event?
Yes, for every $1 collected at registration, 4ocean, a Sustainability Partner, will remove one pound of debris from the ocean, with a goal of removing 50,000 pounds of plastic and trash.Source
Who organizes Seatrade Cruise Global?
Seatrade Cruise Global is organized by Informa, a company that provides live events, research publications, and digital services.Source
What topics will be covered at the Seatrade Cruise Global 2027 conference?
The conference will explore the forces shaping tomorrow’s cruising, including guest expectations, digital innovation, sustainability, ship design, and long-term investment.Source
Meet WON during Seatrade Cruise Global weekGet a free CX teardown before Seatrade Cruise Global

Sources

  1. [1]https://www.seatradecruiseevents.com/global/ · retrieved Oct 18, 2026
  2. [2]https://www.seatradecruiseevents.com/global/useful-info/press-centre/ · retrieved Oct 18, 2026
  3. [3]https://www.seatradecruiseevents.com/global/useful-info/travel-info/ · retrieved Oct 19, 2026
  4. [4]https://www.seatradecruiseevents.com/global/exhibit/why-exhibit/ · retrieved Oct 18, 2026
  5. [5]https://www.seatradecruiseevents.com/global/exhibit/how-exhibiting-works/ · retrieved Oct 18, 2026
  6. [6]https://www.seatradecruiseevents.com/global/attend/register-interest/ · retrieved Oct 19, 2026
  7. [7]https://www.seatradecruiseevents.com/global/exhibit/sponsorship-options/ · retrieved Oct 18, 2026
  8. [8]https://www.seatradecruiseevents.com/global/en/home.html · retrieved Oct 18, 2026
  9. [9]https://www.seatradecruiseevents.com/ · retrieved Oct 18, 2026
  10. [10]https://www.seatradecruiseevents.com/about/about-us/ · retrieved Oct 18, 2026
  11. [11]https://www.seatradecruiseevents.com/global/en/whats-on/agenda/conference-experience.html · retrieved Oct 18, 2026
  12. [12]https://www.seatradecruiseevents.com/global/whats-on/overview/ · retrieved Oct 18, 2026
  13. [13]https://www.seatradecruiseevents.com/en/home.html · retrieved Oct 19, 2026
  14. [14]https://www.seatradecruiseevents.com/en/about/our-portfolio/about-us.html · retrieved Oct 19, 2026
  15. [15]https://www.miamibeachconvention.com/events/seatrade-cruise-global-2027 · retrieved Oct 16, 2026
  16. [16]https://www.seatradecruiseevents.com/global/useful-info/faqs/ · retrieved Oct 18, 2026
  17. [17]https://www.seatradecruiseevents.com/global/useful-info/our-sponsors/ · retrieved Oct 18, 2026

Details change. Confirm on the official site.