Conference · Sep 21 to Sep 23, 2027

Skift Global Forum 2027

North Javits Center, New York, NY

About Skift Global Forum

This event is specifically designed for senior travel executives, investors, and innovators who are keen on gaining market intelligence and establishing C-suite connections. Over 70% of attendees hold C-suite or senior leadership roles, ensuring a high-value networking environment where insights are exchanged, deals are closed, and the annual agenda for the travel industry is set. The forum delivers actionable intelligence and frameworks for operationalization, enabling attendees to stay ahead in a constantly evolving market. [4][5]

The forum provides a platform for learning from leading creatives and executives through exclusive interview sessions and talks, helping attendees to strategize their future path based on the experiences and discussions at the event. A key aspect of the forum is its focus on dissecting market-shaping shifts, including AI-driven personalization, next-generation loyalty programs, and geopolitical and macroeconomic impacts, well before they become mainstream. This approach offers proactive foresight for businesses looking to future-proof their operations. [5][6]

Attendees also have the opportunity to participate in expert-guided roundtables. These roundtables, which have limited seating and prioritize early registrants, cover a range of critical topics. Discussions include the ownership of the customer when AI agents are involved in booking, the practical ROI of AI, the evolving importance of loyalty, revenue strategies in aviation, managing visitor density, the future of Property Management Systems (PMS), talent development in the AI era, and new approaches to hotel distribution and travel tech investment. [7]

Key facts

Dates
Sep 21 to Sep 23, 2027
Venue
North Javits Center
Address
445 11th Ave, New York, NY 10001
Location
New York, NY
Organizer
Skift

Getting there

The Skift Global Forum 2027 will be hosted at the North Javits Center, located at 445 11th Ave, New York, NY 10001. The venue is fully ADA accessible and offers a modern environment with natural light and views of the Hudson River. It can be reached via Penn Station and the 7 train at Hudson Yards. [1]

Attendees may access a hotel block at partner rates. The recommended dress code for the forum is business casual, suitable for a full day of sessions and networking. [1]

What to expect in 2027

  • Travel Technology

Who attends

Skift Global Forum 2027 is open to individuals passionate about travel, tech, and innovation. Working members of the media who cover the business of travel, including freelance and staff writers and editors, can request complimentary press passes, though non-editorial members of media organizations cannot be extended passes. Media may be asked to provide recent clips related to the travel industry, and media organizations can inquire about broadcasting interviews from the venue. [3]

Why it matters

Attendees can connect with their peers from across the travel industry through numerous networking opportunities. The forum also provides a chance to learn from top creatives and executives during exclusive interview sessions and talks. These interactions help participants chart their path forward for the future, drawing insights from the conversations and experiences gained at the Forum. [6]

Skift Global Forum serves as a critical event for senior travel executives to exchange insights, finalize deals, and establish the agenda for the upcoming year. It offers exclusive access to market intelligence and C-suite connections that influence significant business decisions. With over 70% of attendees holding C-suite or senior leadership positions, the forum is designed to foster high-value connections. It delivers actionable intelligence, validated contacts, and operationalizable frameworks, ensuring that participants leave with tangible benefits. [5]

The forum provides boardroom-ready insights, supported by editorially-driven programming and exclusive Skift Research data. It plays a role in dissecting market-shaping shifts, such as AI-driven personalization, next-generation loyalty strategies, political changes, and macroeconomic impacts, months before they become widely known. This offers actionable foresight to future-proof businesses. [5]

WON's point of view

WON's take

  • The Forum's emphasis on AI across various operational and customer experience aspects (booking, workforce, distribution, loyalty) presents a direct opportunity for WON to engage with leaders on redesigning customer experience and operations using AI.
  • The focus on 'Travel's Great Recalibration' and adapting to geopolitical volatility, technological upheaval, and shifting traveler behavior aligns with WON's strategic advisory role in helping brands navigate disruption.
  • The presence of high-level executives and decision-makers, with over 70% in C-suite or senior leadership, offers an ideal environment for WON to forge strategic partnerships and explore collaborative ventures grounded in verified industry themes.
  • The discussion on 'owning more of the travel journey' and the tension between direct bookings and AI agents, particularly with companies like Uber leveraging loyalty, provides a ripe area for WON to demonstrate how AI can enhance direct customer relationships and optimize operational efficiency.

Questions to ask

  • How can travel and hospitality brands effectively integrate AI into their customer experience and operational strategies to not just keep pace but lead in a rapidly recalibrating industry?
  • Given the forum's focus on 'Travel's Great Recalibration' and adapting to global shifts, what specific challenges are executives facing in translating strategic insights into actionable, AI-driven operational improvements?
  • With a high concentration of C-suite attendees, what are the most pressing questions these leaders have regarding AI's impact on their core business models, and how can WON position its expertise to address these directly and drive measurable outcomes?
Meet WON during Skift Global Forum weekGet a free CX teardown before Skift Global Forum

Organizer & leadership

Organized by Skift.

Tickets & pricing

  • One Way InUSD 2,295

Check current prices with the organizer

Planning your visit

The Skift Global Forum 2027 will be hosted at the North Javits Center, located at 445 11th Ave, New York, NY 10001. The venue is fully ADA accessible and offers a modern environment with natural light and views of the Hudson River. It can be reached via Penn Station and the 7 train at Hudson Yards. [1]

Attendees may access a hotel block at partner rates. The recommended dress code for the forum is business casual, suitable for a full day of sessions and networking. [1]

From X and LinkedIn

From the show

  • Skift @skift

    Oct 9, 2026

    Three days. One main stage. Five decisions that framed nearly every conversation at Skift Global Forum 2026. The question in the room: where are travel’s leaders putting the next dollar on AI, customer experience, and growth? The verdict is in. It lives in our Event https://t.c

    View post
  • Skift @skift

    Sep 28, 2026

    The next generation of travelers has very different expectations, and Carnival Cruise Line is seeing it on board. President Christine Duffy told Skift Global Forum that the demand for experiences has helped cruising and the wider travel industry, and that the way people behave on

    View post
  • Skift @skift

    Sep 17, 2026

    Where should travel’s next big investments go? For Greg O’Hara, Founder and Senior Managing Director of Certares, that question comes with a front-row view of where capital, opportunity, and disruption are moving across the industry. Ahead of Skift Global Forum, Greg shares his

    View post
  • Skift @skift

    Sep 11, 2026

    Brian Chesky is back. The Co-Founder and CEO of Airbnb returns to Skift Global Forum later this month, joining the stage virtually for a conversation on rebuilding as an AI-native company. He's shared his candid thinking with the Skift Global Forum audience before, and this http

    View post
  • Skift @skift

    Aug 20, 2026

    The Skift Global Forum lineup just got even bigger. 👀 A new round of leaders is joining us in New York this September, bringing fresh perspectives from across hospitality, aviation, technology, loyalty, cruise, and more. And we’re not done yet. See who’s newly confirmed for ht

    View post
  • Skift @skift

    Aug 18, 2026

    The most interesting people at Skift Global Forum aren't the ones on stage. They're the ones filling the room. Last year's Forum drew 940 executives, 590 companies, 40 countries. 76% director-level or higher. This is what "the most powerful room in global travel" actually looks

    View post

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FAQ

Will sessions from Skift Global Forum 2027 be recorded?
Yes, full video recordings of every session from Skift Global Forum 2027 will be available on demand after the event, and access to these recordings is included with your ticket.Source
What is the refund policy for Skift Global Forum 2027?
Full refunds are available for Skift Global Forum 2027 registrations up to 60 days before the event. After this period, registrations become fully transferable to a colleague without any additional fee.Source
What accessibility accommodations are available at the North Javits Center?
The North Javits Center, the venue for Skift Global Forum 2027, is fully ADA accessible.Source
Can I transfer my registration for Skift Global Forum 2027?
Yes, registrations for Skift Global Forum 2027 are fully transferable to a colleague at no charge.Source
What is the recommended dress code for the forum?
The recommended dress code for the forum is business casual, designed to be comfortable for a full day of sessions and networking.Source
How much does it cost to attend Skift Global Forum 2027?
The current price for one attendee to Skift Global Forum 2027 is $2,295. This rate is available until 11:59 PM ET on Thursday, January 28, 2027, after which the price will increase to $2,595. Group pricing for 3 or more tickets will be announced at a later date.Source
When and where will Skift Global Forum 2027 take place?
Skift Global Forum 2027 will take place from September 21–23, 2027, at the North Javits Center in New York City.Source
What is included with a Skift Global Forum 2027 ticket?
A ticket includes full three-day access to the event. Expert-guided roundtables are also included with the ticket, though seats are limited, and registration opens first to the earliest registrants.Source · Source
When and where will the Skift Global Forum 2027 take place?
The Skift Global Forum 2027 is scheduled for September 21–23, 2027, at 445 11th Ave, New York, NY 10001.Source
What are the benefits of attending the Skift Global Forum?
Attendees can connect with peers, learn from top creatives and executives, and chart their future path in the industry. The forum is designed for senior travel executives to gain market intelligence, make C-suite connections, trade insights, and close deals. With over 70% of attendees in senior leadership roles, it provides actionable intelligence and frameworks for operationalization.Source · Source
What kind of insights can attendees expect from the Skift Global Forum?
The forum delivers boardroom-ready insights based on editorially-driven programming and exclusive Skift Research data. It dissects market-shaping shifts, such as AI-driven personalization, next-gen loyalty, political changes, and macroeconomic shocks, months before they become mainstream, offering actionable foresight to future-proof businesses.Source
What is the cost to attend Skift Global Forum 2027?
The price for Skift Global Forum 2027 is $2,295 if registered by 11:59 PM ET on Thursday, January 28, 2027. After this date, the price increases to $2,595. Group pricing will be available for 3 or more tickets at a later time.Source
Meet WON during Skift Global Forum weekGet a free CX teardown before Skift Global Forum

Sources

  1. [1]https://live.skift.com/skift-global-forum/ · retrieved Oct 18, 2026
  2. [2]https://live.skift.com/sponsorship-opportunities/ · retrieved Oct 18, 2026
  3. [3]https://live.skift.com/media/ · retrieved Oct 18, 2026
  4. [4]https://live.skift.com/blog/all-you-need-to-know-about-skift-global-forum/ · retrieved Oct 19, 2026
  5. [5]https://live.skift.com/blog/why-skift-global-forum/ · retrieved Oct 19, 2026
  6. [6]https://live.skift.com/ · retrieved Oct 19, 2026
  7. [7]https://live.skift.com/events/skift-global-forum-2026/ · retrieved Oct 19, 2026
  8. [8]https://live.skift.com/events/skift-global-forum-2027/ · retrieved Oct 19, 2026

Details change. Confirm on the official site.