What kind of professionals attend Phocuswright Europe?

Phocuswright Europe attracts senior executives and key influencers from across the travel, tourism, and hospitality sectors, including industry decision makers and C-level executives.

What opportunities does Phocuswright Europe offer?

The conference provides opportunities for networking, curated roundtable discussions, educational breakouts, and exposure to innovative technologies and companies. It also includes Center Stage sessions.

What are the goals for participants at Phocuswright Europe?

The goals for participants include elevating networking, improving business meetings, and increasing their return on investment. Sponsors and exhibitors can also develop vital relationships, generate quality leads, and increase brand awareness.

What is the purpose of Phocuswright Europe?

Phocuswright Europe brings together senior travel industry professionals for networking, discussions, and to learn about innovative technologies and companies (11). The event features industry leaders and analysts who debate issues, share ideas, and define the evolving reality of travel commerce (8).

When and where will Phocuswright Europe 2027 take place?

Phocuswright Europe 2027 will take place from May 24-26, 2027, in London, U.K., at the Novotel London West, located in Hammersmith West London.

Can I register for Phocuswright Europe 2027 in person at the event?

Yes, registrations are accepted onsite; however, early registration is encouraged to receive valuable conference information and access pre-conference networking opportunities.

Are there any discounts available for Phocuswright Europe 2027 registration?

Only one discount may be taken per registration, and discount offers cannot be combined. Discounts do not apply to registrations completed with early-bird pricing. A group discount is available for three or more people from the same company who register simultaneously.

Is it recommended to register early for Phocuswright Europe 2027?

Yes, due to the popularity of the event, early registration is recommended as there is always the possibility that registration may close.

What are the cancellation policies for accommodation related to Phocuswright Europe 2027?

Cancellations and change requests for accommodation must be made in writing. Cancellations will incur a fee equal to one night's room and tax. If a cancellation occurs within 7 days before arrival or if there is a no-show, the full booking amount will be charged and is non-refundable.

Conference · May 24 to May 26, 2027

Phocuswright Europe 2027

London, United Kingdom

Tickets & registration

About Phocuswright Europe

Phocuswright Europe 2027 is scheduled for May 24-26 in London, U.K., at the Novotel London West. This event is a crucial gathering for senior executives and key influencers across various sectors of the travel, tourism, and hospitality industry. It serves as a platform to discuss and explore the future of the industry. ^[1]^[2]^[3]

The conference program is designed to deliver significant value, offering a blend of networking opportunities, curated roundtable discussions, and educational breakout sessions. Attendees will also gain exposure to the latest innovative technologies and companies shaping the travel and hospitality landscape, alongside compelling Center Stage sessions. ^[4]

A primary objective of Phocuswright Europe is to enhance networking, facilitate productive business meetings, and maximize return on investment for participants. The event provides a unique environment for industry leaders to forge vital relationships, generate quality leads, and boost brand visibility. ^[5]

Key facts

Dates: May 24 to May 26, 2027
Location: London, United Kingdom
Organizer: Phocuswright
Website: www.phocuswrighteurope.com/

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Getting there

Phocuswright Europe 2027 is scheduled to take place at the Novotel London West, located in Hammersmith, West London. Cancellations and change requests for accommodation must be made in writing. A cancellation fee equal to one night's room and tax will be incurred for cancellations. If a cancellation is made within 7 days before arrival, or in the case of a no-show, a non-refundable payment for the full booking will be charged. ^[2]

What to expect in 2027

Travel Distribution
Travel Technology

Who attends

Senior executives and key influencers from various sectors of the travel, tourism, and hospitality industry attend Phocuswright Europe. The audience includes industry decision makers and C-level executives from numerous countries, representing all segments of the travel, tourism, and hospitality sectors. ^[3]

Why it matters

Attending Phocuswright Europe offers valuable opportunities for networking, participation in curated roundtable discussions, and engagement in educational breakouts. It provides exposure to cutting-edge technologies and companies, alongside impactful Center Stage sessions. The conference is designed to help attendees develop vital relationships, generate quality leads, increase brand awareness, elevate networking, improve business meetings, and enhance their return on investment. ^[4]^[5]

WON's point of view

WON's take

The travel industry continues to evolve rapidly, driven by technological advancements and shifting consumer behaviors, necessitating continuous engagement with key trends and innovations.
Networking and collaboration are paramount for leaders in the travel and hospitality sector to navigate complex market dynamics and foster strategic partnerships.
Conferences like Phocuswright Europe serve as critical forums for understanding how AI and other emerging technologies are redefining customer experience and operational efficiencies in travel.

Questions to ask

How can travel and hospitality brands effectively integrate AI-driven solutions to personalize customer experiences and streamline operations?
What strategies can companies employ to leverage networking opportunities at industry events to foster impactful collaborations and drive business growth?
In what ways can industry leaders proactively respond to evolving market trends and technological shifts to maintain a competitive edge?

Meet WON during Phocuswright Europe week Get a free CX teardown before Phocuswright Europe

Organizer & leadership

Organized by Phocuswright.

Tickets & pricing

Check the official registration page for current ticket prices.

Check current prices with the organizer

Planning your visit

Attendees are encouraged to register early for Phocuswright Europe 2027 to receive valuable conference information and to take advantage of pre-conference networking opportunities available through the My Conference attendee portal. On-site registration is available. When registering, be aware that only one discount can be applied per registration, and discount offers cannot be combined. Discounts are also not applicable with early-bird pricing. A group discount is available for companies registering three or more individuals simultaneously. Due to the event's popularity, early registration is advisable to avoid potential registration closures. For accommodation, all cancellations and change requests must be submitted in writing. Cancellations will incur a fee equivalent to one night's room and tax, and cancellations made within 7 days before arrival or no-shows will be charged the full, non-refundable booking amount. ^[8]^[2]

From X and LinkedIn

From the show

PhocusWire @phocuswire
Jul 23, 2026
The future of travel is shifting from search-based planning to intent-based experiences. Travelers are increasingly starting with what they want to feel and experience, not necessarily where they want to go. In a conversation in the PhocusWire studio at #Phocuswright Europe
View post
PhocusWire @phocuswire
Jul 22, 2026
The future of travel is shifting from search-based planning to intent-based experiences. Travelers are increasingly starting with what they want to feel and experience, not necessarily where they want to go. In a conversation in the PhocusWire studio at #Phocuswright Europe
View post

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FAQ

What kind of professionals attend Phocuswright Europe?: Phocuswright Europe attracts senior executives and key influencers from across the travel, tourism, and hospitality sectors, including industry decision makers and C-level executives.Source
What opportunities does Phocuswright Europe offer?: The conference provides opportunities for networking, curated roundtable discussions, educational breakouts, and exposure to innovative technologies and companies. It also includes Center Stage sessions.Source
What are the goals for participants at Phocuswright Europe?: The goals for participants include elevating networking, improving business meetings, and increasing their return on investment. Sponsors and exhibitors can also develop vital relationships, generate quality leads, and increase brand awareness.Source
What is the purpose of Phocuswright Europe?: Phocuswright Europe brings together senior travel industry professionals for networking, discussions, and to learn about innovative technologies and companies (11). The event features industry leaders and analysts who debate issues, share ideas, and define the evolving reality of travel commerce (8).Source · Source
When and where will Phocuswright Europe 2027 take place?: Phocuswright Europe 2027 will take place from May 24-26, 2027, in London, U.K., at the Novotel London West, located in Hammersmith West London.Source · Source
Can I register for Phocuswright Europe 2027 in person at the event?: Yes, registrations are accepted onsite; however, early registration is encouraged to receive valuable conference information and access pre-conference networking opportunities.Source
Are there any discounts available for Phocuswright Europe 2027 registration?: Only one discount may be taken per registration, and discount offers cannot be combined. Discounts do not apply to registrations completed with early-bird pricing. A group discount is available for three or more people from the same company who register simultaneously.Source
Is it recommended to register early for Phocuswright Europe 2027?: Yes, due to the popularity of the event, early registration is recommended as there is always the possibility that registration may close.Source
What are the cancellation policies for accommodation related to Phocuswright Europe 2027?: Cancellations and change requests for accommodation must be made in writing. Cancellations will incur a fee equal to one night's room and tax. If a cancellation occurs within 7 days before arrival or if there is a no-show, the full booking amount will be charged and is non-refundable.Source