Trade show · Mar 16 to Mar 18, 2027

ITB Berlin 2027

Messe Berlin (Berlin ExpoCenter City), Berlin, Germany

Tickets & registration

About ITB Berlin

ITB Berlin 2027, scheduled for March 16-18, 2027, at the Berlin Expocenter City, stands as a pivotal event for the travel and tourism industry. Recognized as 'The World's Leading Travel Trade Show®' and the primary meeting point for the international tourism sector, it offers a crucial platform for industry leaders. The event will focus on topics and developments shaping the future of travel and tourism under the motto 'Setting travel & tourism in motion'. [8][9][10]

A significant component of ITB Berlin is the ITB Berlin Convention, which acts as the leading think tank for the travel industry. This convention will gather international experts, decision-makers, and thought leaders to delve into trends and innovations that are driving the future of travel. Discussions will include insights into the use of artificial intelligence in tourism through its new AI Track, as well as sustainability, technology, and corporate culture. [9][10][11][12][13]

The structure of ITB Berlin is designed for comprehensive industry engagement, with a geographical layout by destinations and dedicated segments such as Adventure Tourism, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism, and Travel Technology. This arrangement ensures that various facets of the travel market are well-represented, facilitating focused networking and business development. [9]

For attendees, ITB Berlin is an unparalleled opportunity to 'experience trends where they originate – not after they've already hit the market'. The event is also known for fostering valuable connections, where 'Spontaneous conversations turn into collaborations that would otherwise take months'. This emphasizes the importance of direct engagement and partnership building at the trade show. [8]

Prospective attendees should note that trade visitor tickets for ITB Berlin 2027 will become available in December 2026. All ticket sales and voucher redemptions will be exclusively online through the trade show's ticket shop, as no box offices will be available on-site. [8]

Key facts

Dates
Mar 16 to Mar 18, 2027
Venue
Messe Berlin (Berlin ExpoCenter City)
Address
Messedamm 22
Postal code
14055 Berlin
Location
Berlin, Germany
Organizer
Messe Berlin
Website
www.itb.com/en/

Getting there

ITB Berlin 2027 will take place from March 16 to March 18, 2027, at the Berlin Exhibition Grounds, Messedamm 22, 14055 Berlin, Germany. The daily opening hours for the trade show are from 10 am to 6 pm. Excellent transportation links make reaching the Berlin Exhibition Grounds easy and convenient, and the city of Berlin has a well-developed local transport network. [1][7]

For participants traveling by train, DB event offers provide discounted travel throughout Germany. If arriving by air at BER Airport, an ABC ticket is required for travel to the exhibition grounds. The BVG ticket app is recommended for booking public transport tickets. [7]

What to expect in 2027

  • Travel Distribution

Who attends

ITB Berlin is a concentrated B2B marketplace for the global travel industry. The entire tourism value chain gathers in one place, including destinations, tour operators, hotels, airlines, technology providers, buyers, media, and associations. [14]

Why it matters

Exhibitors find ITB Berlin to be a crucial platform for developing relationships, launching new ideas, strengthening market presence, negotiating partnerships, and generating valuable leads. The event's structure allows for engagement across diverse market segments. [14][9]

WON's point of view

WON's take

  • Travel and hospitality leaders should evaluate ITB Berlin 2027 as a prime opportunity to understand evolving customer behaviors and operational shifts driven by new technologies and global dynamics.
  • The event's emphasis on market segments like Adventure Tourism, Luxury Travel, and Travel Technology, combined with the AI Track in the Convention, suggests a strong focus on innovative solutions for customer experience and operational efficiency.
  • The presence of the Maldives as the Official Host Country, with its focus on sustainable tourism and exceptional hospitality, provides a case study for brands to explore integrating sustainability and unique guest experiences into their strategies.

Questions to ask

  • How can travel and hospitality brands leverage the insights from ITB Berlin's AI Track to redesign their customer experience and operational workflows?
  • What specific partnerships or innovations emerging from the various market segments at ITB Berlin 2027 could enhance guest engagement and loyalty for our brand?
  • Given the focus on sustainable tourism by the Host Country, what actionable strategies can we adopt to align our operations with evolving environmental and social responsibilities while maintaining competitive advantage?
Meet WON during ITB Berlin weekGet a free CX teardown before ITB Berlin

Organizer & leadership

Organized by Messe Berlin.

Sponsors & exhibitors

Sponsors

Tickets & pricing

Check the official registration page for current ticket prices.

Check current prices with the organizer

Planning your visit

ITB Berlin 2027 will take place from March 16 to March 18, 2027, at the Berlin Exhibition Grounds, Messedamm 22, 14055 Berlin, Germany. The daily opening hours for the trade show are from 10 am to 6 pm. Excellent transportation links make reaching the Berlin Exhibition Grounds easy and convenient, and the city of Berlin has a well-developed local transport network. [1][7]

For participants traveling by train, DB event offers provide discounted travel throughout Germany. If arriving by air at BER Airport, an ABC ticket is required for travel to the exhibition grounds. The BVG ticket app is recommended for booking public transport tickets. [7]

From X and LinkedIn

From the show

  • Not An Atlas • Travel + Tourism @readnotanatlas

    Oct 16, 2026

    ITB Berlin 2027 trade tickets are already on sale. Early Bird prices run to 14 January, and a new premium Orange Pass is capped at 300. https://t.co/eYYYUg8fy5

    View post

  • 4Hoteliers @4Hoteliers

    Oct 16, 2026

    ITB Berlin 2027 marketing programs are open https://t.co/3Q0nmJ6Ots ~ LIVE at ITB Berlin In March 2027, we will be covering the world’s largest travel show in Berlin daily once again with mostly exclusive content by our own team onsite. Learn more here: https://t.co/8ZzcZxwl6b

    View post

  • Hotel News Resource @1HotelNews

    Oct 15, 2026

    ITB Berlin 2027: Tickets on Sale Now – the New ITB Orange Pass is Here: ITB Berlin has launched ticket sales for its 2027 event, introducing the new ITB Orange Pass to provide additional access… www.​hotelnewsresource.​com/article143348.​html #ITBBerlin #TravelExpo #Tourism https

    View post

  • Monte OZ @MonteOzAfrica

    Oct 15, 2026

    ITB Berlin 2027 Tickets Go on Sale With New €299 Premium Orange Pass https://t.co/y5ss3itlMT

    View post

  • Breaking Travel News @BTN_News

    Oct 15, 2026

    ITB Berlin 2027: Tickets on sale now – the new ITB Orange Pass is here https://t.co/4cepWwaimO

    View post

  • 4Hoteliers @4Hoteliers

    Oct 13, 2026

    ITB Berlin 2027, the world's largest trade show from March 16 – 18, 2027. Read the news and happening here at 4Hoteliers - https://t.co/StQmJrfeyW

    View post

Related

Related events

  • Nov 3 to Nov 5, 2026
    WTM London

    ExCeL London · London, United Kingdom

    Trade show3 side events
  • Nov 17 to Nov 19, 2026
    The Phocuswright Conference

    The Diplomat Beach Resort Hollywood by Hilton · Hollywood, FL

    Conference1 side event
  • Jan 20 to Jan 24, 2027
    FITUR

    IFEMA MADRID · Madrid, Spain

    Trade show
  • May 3 to May 6, 2027
    Arabian Travel Market

    Dubai World Trade Centre · Dubai, United Arab Emirates

    Trade show
  • May 24 to May 26, 2027
    Phocuswright Europe

    London, United Kingdom

    Conference

FAQ

How can I purchase tickets for ITB Berlin 2027?
Trade visitor tickets can be purchased exclusively online in advance via the Messe Berlin ticket shop. There will be no ticket counters available on site. Early Bird tickets are available until January 14, 2027.Source · Source
What is the ITB Berlin Convention?
The ITB Berlin Convention is the leading think tank of the travel industry, taking place alongside the trade show at the Berlin exhibition grounds. It features over 400 speakers in more than 200 sessions discussing trends and innovations that shape the future of travel, including sustainability, technology, and corporate culture.Source · Source · Source
What is the ITB Orange Pass?
The ITB Orange Pass is a new premium ticket option for ITB Berlin 2027, limited to 300 tickets, offering exclusive benefits for comfort, networking, and experiences.Source
What is the ITB Navigator?
The ITB Navigator is a digital research platform designed for visitors to prepare for ITB Berlin. It allows users to browse exhibitor directories and product highlights, plan convention sessions, and schedule on-site appointments before arriving. It also facilitates networking with other users and provides an interactive hall plan.Source
What are the benefits of the ITB Orange Pass?
The ITB Orange Pass is a premium ticket limited to 300 entries, offering full access to ITB Berlin and the Convention, a Berlin WelcomeCard, Fast Track Entry, Early Access, dedicated on-site support, complimentary cloakroom service, lounge access, daily refreshment vouchers, a welcome bag, a meeting table slot, reserved convention seating, exclusive access to the Berlin Radio Tower’s observation deck, and selected networking events.Source
How can the ITB Navigator help me plan my visit?
The ITB Navigator is a digital service designed for networking, interaction, and business, available before, during, and after ITB Berlin. It allows you to create a personal profile, browse the exhibitor directory, plan convention sessions, make on-site appointments with industry buyers and vendors, and view an interactive hall plan showing exhibitor locations.Source · Source
When and where will ITB Berlin 2027 take place?
ITB Berlin 2027 will take place from March 16 to March 18, 2027, at the Berlin Expocenter City, Messedamm 22, 14055 Berlin, Germany.Source · Source
What are the travel recommendations for getting to ITB Berlin?
The Berlin Exhibition Grounds have excellent transportation links. If traveling by train, DB event offers provide discounted rates. For those arriving at BER Airport, an ABC ticket is required for public transport to the exhibition grounds, and the BVG ticket app is recommended for easy booking.Source
When can I purchase tickets for ITB Berlin 2027?
Trade visitor tickets for ITB Berlin 2027 will be available from December 2026. All tickets and voucher redemptions must be made in advance and online via the trade show's ticket shop, as there will be no box offices on-site.Source
What is the focus of the ITB Berlin Convention 2027?
The ITB Berlin Convention 2027, operating under the motto 'Setting travel & tourism in motion,' will serve as the leading think tank for the travel industry. It will bring together international experts, decision-makers, and thought leaders to discuss topics and developments shaping the future of Travel & Tourism, including insights on sustainability, technology, corporate culture, and artificial intelligence in tourism.Source · Source · Source · Source
When is the exhibitor registration deadline for ITB Berlin 2027?
The deadline for exhibitor registration for ITB Berlin 2027 is September 1, 2026.Source
What are the operating hours for ITB Berlin 2027?
The operating hours for ITB Berlin 2027 are 10 am - 6 pm for visitors and 8:30 am - 7 pm for exhibitors.Source
Meet WON during ITB Berlin weekGet a free CX teardown before ITB Berlin

Sources

  1. [1]https://www.itb.com/en/ · retrieved Oct 18, 2026
  2. [2]https://www.itb.com/en/events/itb-convention/itb-convention-speakers/convention-speaker.html · retrieved Oct 18, 2026
  3. [3]https://www.itb.com/en/events/ · retrieved Oct 18, 2026
  4. [4]https://www.itb.com/en/events/itb-convention/call-for-papers-etravel-world/ · retrieved Oct 18, 2026
  5. [5]https://www.itb.com/en/besuchen/tickets/ · retrieved Oct 18, 2026
  6. [6]https://www.itb.com/en/itb-berlin-for-visitors/exhibiton-planning/itb-navigator/ · retrieved Oct 18, 2026
  7. [7]https://www.itb.com/en/extra-pages/reiseservice/ · retrieved Oct 18, 2026
  8. [8]https://www.itb.com/en/besuchen · retrieved Oct 16, 2026
  9. [9]https://www.itb.com/en · retrieved Oct 18, 2026
  10. [10]https://www.itb.com/en/itb-berlin-for-visitors/itb-convention · retrieved Oct 18, 2026
  11. [11]https://www.itb.com/en/events · retrieved Oct 18, 2026
  12. [12]https://www.itb.com/en/itb-berlin-for-visitors/itb-convention/itb-convention-program · retrieved Oct 18, 2026
  13. [13]https://www.itb.com/en/itb-berlin-for-visitors/itb-convention/itb-convention-speakers · retrieved Oct 18, 2026
  14. [14]https://www.itb.com/en/itb/itb-berlin-for-exhibitors.html · retrieved Oct 18, 2026
  15. [15]https://www.itb.com/en/press/press-releases · retrieved Oct 18, 2026
  16. [16]https://www.itb.com/en/itb-berlin-for-visitors/exhibiton-planning/messeplanung.html · retrieved Oct 18, 2026

Details change. Confirm on the official site.