What kind of attendees and exhibitors can be found at ATM?

ATM brings together entrepreneurs, innovators, and travel leaders from the Middle East, Africa, Eastern Europe, Asia-Pacific, and beyond. It connects various travel sectors including leisure, luxury, business travel, MICE, and travel technology. Attendees include travel trade visitors, senior travel industry decision-makers, and media/digital influencers, while exhibitors showcase destinations, airline routes, hotel offerings, and technologies.

How can I exhibit at Arabian Travel Market?

If you are interested in exhibiting at ATM, you can submit a stand enquiry form. The ATM team will then contact you to discuss available options, with pricing individually determined based on factors such as location, size, and the number of corners for the stand.

When and where will the Arabian Travel Market 2027 take place?

The Arabian Travel Market 2027 will be held from Monday, May 3rd, to Thursday, May 6th, at the Dubai World Trade Centre (DWTC) in Dubai, UAE.

What are ATM's sustainability goals?

ATM is committed to reducing its environmental impact and aims to achieve net zero by 2040. This is supported by three pillars: Educate, Collaborate, and Action. Specific goals include replacing printed guides with digital floorplans, using recycled paper for Show Dailies and Yearbooks, sustainable badge materials, eliminating single-use plastics, and encouraging sustainable stand builds and digital promotional materials for exhibitors. These efforts are part of 30 sustainability goals initiated in 2023.

Who are the official partners of Arabian Travel Market?

The official partners for Arabian Travel Market include Dubai as the strategic destination partner, IHG Hotels & Resorts as the Official hotel group, and Al Rais Travel as the official DMC Partner. IHG Hotels & Resorts specifically hosts ATM’s Buyer Programme Delegates and Media.

What are the dates and timings for Arabian Travel Market 2027?

Arabian Travel Market 2027 will take place from Monday, May 3, 2027, to Thursday, May 6, 2027. The opening hours are 11:00-18:00 on Monday, 10:00-18:00 on Tuesday and Wednesday, and 10:00-17:00 on Thursday.

Where is Arabian Travel Market 2027 located?

Arabian Travel Market 2027 is located at the Dubai World Trade Centre (DWTC) on Sheikh Zayed Road, Trade Centre 2, Dubai, United Arab Emirates.

How can I travel to the Dubai World Trade Centre for the event?

You can reach the venue via the World Trade Centre Metro Station, which offers direct access. Metro fares are paid with Nol Cards and tickets available at station vending machines. Public buses also serve the area. If driving, there are free and paid parking options, and taxis can be booked by calling 04 208 0808.

Are there any benefits for registered attendees?

Registered attendees receive a free 60-day Careem Plus membership, which offers 10% back on rides, free food delivery, and up to 50% off on dining.

What is the primary focus of Arabian Travel Market?

The Arabian Travel Market focuses on Leisure, Luxury, Business Events, and Corporate Travel, aiming to unlock business potential for the travel trade industry and drive growth in the global travel and tourism sector.

How long has Arabian Travel Market been running?

Arabian Travel Market has been at the heart of the travel and tourism industry for over three decades, having first opened its doors in 1994.

Trade show · May 3 to May 6, 2027

Arabian Travel Market 2027

Dubai World Trade Centre, Dubai, United Arab Emirates

Tickets & registration

About Arabian Travel Market

ATM is committed to unlocking business potential for the travel trade industry by uniting all travel sectors and verticals, including Leisure, Luxury, Business Events, and Corporate Travel. It stands at the center of the global travel and tourism ecosystem, bringing together influential leaders and innovators from across these segments, including Ultra-Luxury and Travel Technology. The event empowers professionals to forge valuable partnerships, drive future-ready growth, and unlock new opportunities on a global stage, making it a key gathering for the world’s most influential travel professionals to discover innovations, benchmark strategies, and build global connections. ^[2]^[6]

Key facts

Dates: May 3 to May 6, 2027
Venue: Dubai World Trade Centre
Address: Sheikh Zayed Rd - Trade Centre 2 Dubai
Location: Dubai, United Arab Emirates
Organizer: RX
Website: www.wtm.com/atm/en-gb.html

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Getting there

Arabian Travel Market 2027 will be held at the Dubai World Trade Centre (DWTC), located on Sheikh Zayed Road, Dubai, United Arab Emirates. The venue is situated on the city’s main highway and commercial skyscraper corridor. The event will run from May 3-6, 2027, with specific opening hours: Monday from 11:00 to 18:00, Tuesday and Wednesday from 10:00 to 18:00, and Thursday from 10:00 to 17:00. ^[9]^[1]^[10]

For transportation, attendees can utilize the Dubai Metro, as the World Trade Centre Metro Station offers direct access to the venue. Metro fares are payable via Nol Cards and tickets, which can be purchased from vending machines at Metro stations. The Public Bus Transport system also services Dubai, with 504 peak bus schedules across 62 routes daily. ^[10]

If driving, it is important to note that driving in the UAE is on the right-hand side. Both free and paid parking options are available at the venue. For taxis, there are designated drop-off points opposite the Ibis Hotel and at the Za’abeel Hall entrance, with the pick-up point located opposite the Ibis Hotel. Taxis can be booked 24 hours a day by calling 04 208 0808. ^[10]

Registered attendees can benefit from a free 60-day Careem Plus membership, offering various discounts including 10% back on rides and free food delivery. ^[10]

What to expect in 2027

Travel Distribution

Who attends

Arabian Travel Market (ATM) is designed for a diverse range of professionals within the travel and tourism ecosystem. It is an essential annual event for travel trade visitors who seek to source new products and services, gain inspiration from future-focused seminars, and forge global connections to drive business growth. The event aims to empower professionals across various dynamic sectors, including Leisure, Luxury, Ultra-Luxury, Travel Technology, and Business Events. ^[1]^[6]

The ATM Buyers’ Club caters specifically to senior travel industry decision-makers who have direct purchasing responsibilities in the leisure, Business Events, luxury, and corporate travel sectors. This club provides a forum for high-level networking and curated access for business discussions. Exhibitors can showcase their brands to an international audience of senior decision-makers and qualified buyers, meeting suppliers and presenting destinations, airline routes, hotel offerings, and the latest technologies. ^[6]

Additionally, Media and Digital Influencers attend ATM to report on the future of travel. They are granted exclusive access to industry leaders, opportunities to conduct high-profile interviews, and are among the first to discover new product and service launches. ^[6]

Why it matters

Attending the Arabian Travel Market offers a crucial opportunity for travel and hospitality leaders to connect with the global community of travel professionals, including suppliers from over 160 countries in hospitality, aviation, and travel technology. The event serves as a gateway for global travel and tourism growth, with a primary objective to unlock business potential within the travel trade industry. Participants can discover emerging opportunities, forge valuable partnerships, and influence the direction of travel, benefiting from a platform that generates billions in industry deals and unites all travel sectors. ^[2]^[6]^[4]^[12]^[14]

The ATM stands at the center of the global travel and tourism ecosystem, bringing together influential leaders and innovators from various segments including Leisure, Luxury, Ultra-Luxury, Travel Technology, and Business Events. It empowers professionals to drive future-ready growth and unlock new opportunities on a global stage, making it a venue where the world’s most influential travel professionals gather to discover innovations, benchmark strategies, and build global connections. A significant 92% of buyers recognize ATM as the premier event in the Middle East for the global travel industry. ^[6]^[13]

WON's point of view

WON's take

The sustained growth and significant deal-making (billed at $2.5 billion) at Arabian Travel Market highlight the Middle East's increasing prominence as a global hub for travel and hospitality, indicating robust investment opportunities and a dynamic market for innovative solutions.
The explicit focus on Ultra-Luxury, Business Events (MICE), and Corporate Travel, alongside Leisure, suggests a sophisticated audience with high expectations for personalized, efficient, and technologically advanced travel experiences. This aligns with WON's expertise in redesigning customer experiences with AI.
The emphasis on Travel Technology, AI, AR/VR, and fintech indicates that industry leaders are actively seeking digital transformation. This creates an opportunity for WON to demonstrate how AI can enhance operational efficiency, guest personalization, and overall customer journey in a rapidly evolving market.

Questions to ask

How are operators currently leveraging AI to optimize distribution channels and revenue management, and what unmet needs exist for more advanced predictive analytics or dynamic pricing models?
Given the focus on luxury and corporate travel, what specific challenges do hoteliers and travel providers face in delivering hyper-personalized guest experiences at scale, and how can AI-driven solutions address these pain points?
With the event's role in shaping future travel, how are industry leaders planning to integrate AI-powered tools into their operational workflows to improve efficiency, reduce costs, and enhance the employee experience within their organizations?

Meet WON during Arabian Travel Market week Get a free CX teardown before Arabian Travel Market

Organizer & leadership

Organized by RX.

Sponsors & exhibitors

Tickets & pricing

Check the official registration page for current ticket prices.

Check current prices with the organizer

By the numbers

57,869
Total confirmed meetings source

Planning your visit