Trade show · Nov 3 to Nov 5, 2026

WTM London 2026

ExCeL London, London, United Kingdom

Tickets & registration

About WTM London

WTM London is considered the home of the world's travel trade, serving as a powerful platform where the global travel community convenes for connection, collaboration, and initiating change. It is recognized as the world's most influential event in travel and tourism, uniting the international leisure travel industry to inspire, educate, and generate opportunities. At WTM London, travel professionals establish connections, new ideas emerge, and partnerships are formed. The event facilitates growth for the travel industry through networking, sourcing, learning, and showcasing, embodying a celebration of connections, community, diversity, and innovation. [2]

Key facts

Dates
Nov 3 to Nov 5, 2026
Venue
ExCeL London
Address
1 Western Gateway, Royal Docks
Postal code
E16 1XL
Location
London, United Kingdom
Organizer
RX
Website
www.wtm.com/london/en-gb.html

Getting there

WTM London will be held at the Excel London exhibition & convention centre, located on a 100-acre site on the northern quay of London’s historic Royal Victoria Docks, situated between Canary Wharf and London City Airport. For those traveling by public transport using the DLR, the recommended station for alighting is Prince Regent Station. Visitors planning to drive to the Excel London Orange Car Park must pre-book their parking space. Attendees can secure the best hotel rates in London through HotelMap, WTM London's official accommodation partner, which offers options both near the venue and in the city center. [4]

What to expect in 2026

  • Sustainability
  • Technology
  • DEAI
  • Marketing
  • Geo-economics
  • Travel Distribution

Why it matters

Attending WTM London offers the opportunity to engage with the global travel community for connection, collaboration, and driving change within the industry. It is considered the world's most influential travel and tourism event, designed to inspire, educate, and create opportunities for the international leisure travel sector. Professionals can network, source new business, enhance their learning, and showcase their offerings. The event provides a platform for travel professionals to connect, foster new ideas, and build partnerships, ultimately empowering the travel industry to grow stronger together through a celebration of connections, community, diversity, and innovation. Furthermore, attendees gain access to valuable insights from the WTM Global Travel Report, which covers changing traveler behaviors and key industry trends, and can explore offerings from over 4,000 global exhibitors and attend more than 200 conference sessions. [1][2][15][5]

WON's point of view

WON's take

  • The sustained growth and significant deal-making reported by WTM London underscore the robust and dynamic nature of the global travel and tourism industry. The continued increase in qualified buyers and business meetings indicates strong commercial intent and a critical need for platforms that facilitate direct engagement.
  • The emphasis on an enhanced conference program, covering themes like 'Resilience, rebound & reinvention,' highlights the industry's focus on strategic adaptation and innovation. This suggests that attendees are looking for actionable insights and tools to navigate evolving market landscapes and leverage emerging technologies.
  • The event's commitment to connecting a diverse global community, from tourism ministers to technology providers, reflects a holistic view of the travel ecosystem. This integrated approach is essential for fostering cross-sector collaboration and developing comprehensive solutions for industry-wide challenges.

Questions to ask

  • How effectively does the event's structure and content delivery cater to the specific needs of leaders in customer experience and operations, particularly regarding the integration of AI and new technologies?
  • Beyond the reported financial deals, what qualitative measures are in place to assess the long-term impact of WTM London on attendee satisfaction, partnership longevity, and actual operational transformations for participating companies?
  • Given the industry's focus on 'Resilience, rebound & reinvention,' how does WTM London specifically address the practical implementation challenges and success stories of adopting AI-driven solutions for customer experience and operational efficiency?
Meet WON during WTM London weekGet a free CX teardown before WTM London

5 speakers

Notable speakers

  • Gloria Guevara

    President & CEO, World Travel & Tourism Council (WTTC)

    Source

  • Sir Michael Palin

    Actor, Writer, Traveller

    Source

  • Patricia Yates

    CEO, VisitBritain/VisitEngland

    Source

  • Rob Ransom

    SVP and Chief Strategy Officer, Booking Holdings

    Source

  • Andrew Flintham

    Managing Director, British Airways Holidays

    Source

Organizer & leadership

Organized by RX.

Conference week

Around WTM London

  1. Tuesday, November 3

  2. Wednesday, November 4

Tickets & pricing

  • Business Class upgradeGBP 199
  • Trade Plus upgradeGBP 499
  • First Class upgradeGBP 499

Check current prices with the organizer

Prior-edition recap

The WTM London 2025 event achieved significant success, with pre-qualified buyers increasing by 8% year-on-year to 5,500. The total attendance reached 46,500, with 182 countries represented, and exhibitor numbers grew by 5% year-on-year, particularly in the Travel Tech region, which saw a 55% increase. The event also recorded the highest number of pre-scheduled meetings to date, surging by 30% to over 40,000, which are projected to generate more than £2.2 billion in business deals directly attributed to WTM London. [16]

Planning your visit

WTM London will be held at the Excel London exhibition & convention centre, located on a 100-acre site on the northern quay of London’s historic Royal Victoria Docks, situated between Canary Wharf and London City Airport. For those traveling by public transport using the DLR, the recommended station for alighting is Prince Regent Station. Visitors planning to drive to the Excel London Orange Car Park must pre-book their parking space. Attendees can secure the best hotel rates in London through HotelMap, WTM London's official accommodation partner, which offers options both near the venue and in the city center. [4]

From X and LinkedIn

From the show

  • Nepal News English @Nepalnews_Eng

    Oct 15, 2026

    The Nepal Tourism Board (NTB) has invited applications from eligible companies to participate in World Travel Market (WTM) London 2026, scheduled for November 3-5, 2026, with the participation fee set at Rs 275,000. https://t.co/YMvor3NSlY

    View post

  • Travel Compositor @TravelC_online

    Oct 13, 2026

    🚀 WTM London is almost here! From November 3–5, Travel Compositor will be at the WTM London, ready to connect with travel professionals and explore new opportunities together. 🌍 ·📍 Meet us at Stand S14-200T! Schedule your meeting NOW: https://t.co/BqqI6DH2Bi https://t.co/d3zCzy

    View post

  • ProfDimitriosBuhalis #BeSmart #BeKind #GiveBlood @buhalis

    Oct 10, 2026

    After 36 years of continuous support to the World Travel Market, I am honoured to be Adviser for the #WTM Conference Programme in London. This year I am delighted to support the Future Stage, Join us at WTM London 👇 https://t.co/QzBr7uBF2G #WTM #WTMLondon #Tourism #Tourism http

    View post

  • Breaking Travel News @BTN_News

    Oct 9, 2026

    WTM London actively invests in the workforce of the future https://t.co/QVFCBR1Fi3

    View post

  • Sense of Africa Botswana @SenseBotswana

    Oct 8, 2026

    𝐌𝐞𝐞𝐭 𝐮𝐬 𝐚𝐭 𝐖𝐓𝐌 𝐋𝐨𝐧𝐝𝐨𝐧 𝟐𝟎𝟐𝟔!‌ We're excited to announce that Sense of Africa will be attending World Travel Market - WTM London 2026 from 3-5 November 2026. We look forward to seeing you in London! #SenseOfAfrica #WTMLondon2026 #WTMLondon #AfricaAwaits https://t.co/OmKJwWZG9Q

    View post

  • World Travel Market (WTM) London @WTM_London

    Oct 7, 2026

    We’re excited to bring an incredible line-up of voices to the WTM London stages. Catch them live at WTM London — and don’t miss out. 👉 Book your ticket now: https://t.co/EpdrfF7boq Save 20% until 2 November. #WTMLondon #WTM2026 #TravelIndustry #FutureOfTravel #Tourism https://

    View post

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FAQ

When and where will WTM London 2026 take place?
WTM London 2026 is scheduled from November 3-5, 2026, at ExCeL London, located in the Royal Victoria Docks, London, E16 1XL, United Kingdom.Source · Source
What are the dates and location for WTM London 2026?
WTM London 2026 will take place from November 3-5, 2026, at ExCeL London.Source
What is included with my WTM London 2026 ticket?
A visitor ticket grants access to all three days of the show, the WTM Conference, the WTM Global Travel Report, over 4,000 global exhibitors, over 200 conference sessions, WTM Travel Tech, WTM TrendFest, and two networking receptions.Source · Source
Is Wi-Fi available at WTM London 2026?
The venue is Wi-Fi enabled, but due to the high volume of attendees, the quality of the connection may vary.Source
Can I film at WTM London 2026?
Yes, broadcasters and media are welcome to film at WTM London. However, you need to complete a request form in advance and notify the team. For filming in shared areas like the main boulevard, a separate permit from the venue is required.Source
Are children allowed at WTM London 2026?
No, children under the age of 16 are not allowed inside the exhibition halls.Source
What are the operating hours for WTM London 2026?
The event will be open from 9:30–18:00 on Tuesday, November 3 and Wednesday, November 4, 2026. On Thursday, November 5, 2026, it will be open from 9:30–17:00.Source
How does WTM London address sustainability?
WTM London is committed to leading the transition to a low-carbon future, with a goal to achieve Net Zero by 2040 and a 50% reduction in greenhouse gas emissions by 2030. The event also provides educational content on Responsible Tourism, based on the principles of the 2002 Cape Town Declaration.Source · Source
How do I book tickets for World Travel Market London?
You must book tickets online in advance, as admission is strictly by advance ticket booking only. There will be no provision for ticket printing at WTM London. Each booking requires a unique email address, so you will need to book tickets individually for each person who wishes to receive a badge. Your badge will be sent to you by email in October and must be printed before you arrive onsite.Source · Source
What is included with a visitor ticket to WTM London?
A visitor ticket provides access to all three days of the show and the WTM Conference. Benefits include a copy of the WTM Global Travel Report, access to over 4,000 global exhibitors, 200+ conference sessions, WTM Travel Tech, WTM TrendFest, and two networking receptions. Each ticket also includes full access to the comprehensive WTM Global Travel Report.Source · Source
What are the ticket prices for WTM London?
WTM London has introduced paid ticketing for 2026. Early bird rates are available at different tiers: £49 (June 1 – July 14), £59 (July 15 – July 31), £69 (August 1 – August 31), £79 (September 1 – September 30), and £89 (October 1 – November 2). It is free to attend if you qualify as a Buyer.Source
Why has WTM London introduced paid ticketing?
WTM London introduced paid ticketing for the first time in 2026 to continue investing in the event and enhance the experience for attendees through improved connectivity, a stronger visitor experience, and the development of new features. This decision also brings WTM London in line with other major international industry events.Source
Meet WON during WTM London weekGet a free CX teardown before WTM London

Sources

  1. [1]https://www.wtm.com/london/en-gb.html · retrieved Oct 18, 2026
  2. [2]https://www.wtm.com/london/en-gb/about.html · retrieved Oct 18, 2026
  3. [3]https://www.wtm.com/london/en-gb/about/responsible-tourism-at-wtm-london.html · retrieved Oct 18, 2026
  4. [4]https://www.wtm.com/london/en-gb/visit/venue-and-travel.html · retrieved Oct 18, 2026
  5. [5]https://www.wtm.com/london/en-gb/help/faqs.html · retrieved Oct 18, 2026
  6. [6]https://www.wtm.com/portfolio/en-gb/blog/press-releases/wtm-london-2026-registration-open.html · retrieved Oct 18, 2026
  7. [7]https://www.wtm.com/london/en-gb/conference-programme/conference-tracks.html · retrieved Oct 18, 2026
  8. [8]https://www.wtm.com/london/en-gb/help.html · retrieved Oct 18, 2026
  9. [9]https://www.wtm.com/london/en-gb/exhibit/prepare-to-exhibit.html · retrieved Oct 18, 2026
  10. [10]https://www.wtm.com/london/en-gb/conference-programme/speakers.html · retrieved Oct 18, 2026
  11. [11]https://www.wtm.com/london/en-gb/conference-programme.html · retrieved Oct 18, 2026
  12. [12]https://www.wtm.com/london/en-gb/exhibit/manage-participation.html · retrieved Oct 18, 2026
  13. [13]https://www.wtm.com/london/en-gb/about/attendee-profile.html · retrieved Oct 18, 2026
  14. [14]https://www.wtm.com/london/en-gb/about/history-of-the-show.html · retrieved Oct 18, 2026
  15. [15]https://www.wtm.com/london/en-gb/visit.html · retrieved Oct 18, 2026
  16. [16]https://hub.wtm.com/press/wtm-london-press-releases/biggest-wtm-london-in-history-rising-buyers-business-growth/ · retrieved Oct 18, 2026
  17. [17]https://www.wtm.com/london/en-gb/tickets.html · retrieved Oct 18, 2026

Details change. Confirm on the official site.