When and where is CES 2027 taking place?

CES 2027 will be held from January 6-9 in Las Vegas, NV.

What is the cost to attend CES 2027?

A Standard Pass costs $149 if purchased through November 30, and $349 from December 1 to January 9. A Premium Pass costs $1450 through November 30, and $1750 from December 1 to January 9. Pricing for a customized experience varies.

What is included with a Standard Pass?

A Standard Pass provides exhibit floor access, keynotes, Great Minds Sessions, and select conference sessions.

What is the benefit of exhibiting at CES?

Exhibiting at CES positions your business in front of global buyers, decision-makers, investors, media, and potential partners looking for new technologies. It is where conversations turn into deals, partnerships form, and brands build momentum.

Are there opportunities for media exposure at CES?

Yes, CES offers media resources, including high-quality show images and dedicated media rooms for working and conducting interviews. Media Days allow registered media exclusive access to product announcements before the show floor opens. Exhibitors can also host media briefings and utilize CES Unveiled Las Vegas to gain early access to media influencers and break news.

What are the key dates for CES 2027 registration and pricing?

Registration for CES 2027 is now open. The Standard Pass costs $149 through November 30 and increases to $349 from December 1 to January 9. The Premium Pass is available for $1450 through November 30, increasing to $1750 from December 1 to January 9.

What is included with a Standard Pass versus a Premium Pass for CES 2027?

The Standard Pass provides access to the exhibit floor, keynotes, Great Minds Sessions, and select conference sessions. The Premium Pass includes everything in the Standard Pass, plus all conference sessions, all conference tracks, an exclusive pre-show planning webinar, and partner programming.

What are the benefits of exhibiting at CES 2027?

Exhibiting at CES 2027 places your business in front of global buyers, decision-makers, investors, media, and potential partners, facilitating lead generation, meetings with qualified prospects, innovation launches, and market position strengthening. CES connects innovators across the tech ecosystem.

How can exhibitors promote their innovations at CES 2027?

Exhibitors can generate buzz using media kits, press events, and broadcast opportunities, including B-roll media packages for press coverage. They can also host media briefings in CES-provided rooms on January 6-7 and list booth events on CES.tech and the CES 2027 mobile app.

Are there speaking opportunities at CES 2027?

The Consumer Technology Association (CTA)® invites industry experts to speak at CES 2027, although the call for speakers submission form is now closed. Confirmed speakers receive a complimentary conference pass, promotion on marketing materials, and access to Speaker Lounges, but are responsible for their own hotel and travel.

What topics will the CES 2027 conference program cover, especially for retail?

The CES 2027 conference program will highlight advancements in various areas, including AI, enterprise innovation, health, energy future, gaming, manufacturing, robotics, retail, vehicle tech and advanced mobility, and wearables. This includes specific focus on retail.

What are the dates for CES 2027?

CES 2027 is scheduled for January 6-9, 2027.

Trade show · Jan 6 to Jan 9, 2027

CES 2027

Las Vegas, NV

Tickets & registration

About CES

CES is celebrating 60 years and has been the platform where the world's most defining technologies have made their debut, evolving alongside the industry to help solve global challenges and benefit society. The first CES was launched in 1967 with 117 exhibitors, showcasing early technologies like transistor radios, stereos, and black and white televisions. Today, CES continues to draw over 148,000 attendees and more than 4,100 exhibitors from across the globe, all converging to advance technology collectively. ^[11]^[12]

Key facts

Dates: Jan 6 to Jan 9, 2027
Location: Las Vegas, NV
Organizer: Consumer Technology Association
Website: www.ces.tech/

Open the venue in Google Maps

Getting there

CES 2027 hotel accommodations are now open. CES uses onPeak as its official housing agent and secures rooms at various Las Vegas hotels. It is advisable to book early to get the best selection and rates, as prices will increase and some hotels may sell out quickly. ^[16]

What to expect in 2027

CES 2027 is positioning itself as the world’s most powerful tech event where innovations transforming how we live are experienced. It serves as a global stage for brands to conduct business, establish new partnerships, and for the industry’s leading minds to reveal their latest products and significant breakthroughs. Attendees can anticipate immersive activations and demonstrations that will provide practical insights into solutions for global challenges, along with opportunities to engage with influential brands and thought leaders. ^[1]

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Who attends

CES 2027 is a trade-only event intended for individuals 18 years of age or older who are affiliated with the consumer technology industry. It is not open to the general public. Historically, CES has attracted a significant number of senior-level executives; for instance, over 55% of CES 2026 attendees were senior-level executives, reinforcing its status as a premier gathering for industry leaders and decision-makers. ^[9]^[14]

Why it matters

Leaders in retail and commerce should consider attending CES 2027 as it is described as the world’s most powerful tech event, offering a place to experience innovations transforming how we live. It is a venue where global brands conduct business, establish new partnerships, and where leading minds in the industry unveil their latest products and breakthroughs. Attendees can engage with immersive activations and demonstrations to understand new solutions to global challenges, and connect with influential brands and thinkers. ^[1]

For businesses, CES is a crucial platform for growth, relationship building, and converting innovation into opportunities. Exhibiting provides exposure to a global audience of buyers, decision-makers, investors, media, and potential partners actively seeking new technologies. The event facilitates business deals, forms partnerships, and helps brands build momentum. Companies can generate leads, meet qualified prospects, launch innovations, and bolster their market position, ultimately supporting significant business growth and awareness. ^[2]^[17]

WON's point of view

WON's take

With CES 2027 positioned as a critical platform for unveiling defining technologies and solving global challenges, retail and commerce leaders have an opportunity to understand how AI and new tech integrate into daily life and operations.
The event's focus on global brands and sharp minds presenting breakthroughs suggests a concentration of innovative solutions directly applicable to improving conversion, margin, and loyalty within retail.
High attendance by senior-level executives indicates that CES is a prime environment for strategic networking and forging partnerships that can redefine customer experience and supply chain efficiencies.

Questions to ask

How can retail and commerce executives effectively navigate the vast exhibition space and conference programs to pinpoint innovations that will directly impact their specific business objectives?
Given the presence of global brands and startups, what strategies can retail leaders employ to identify and integrate emerging technologies that differentiate their offerings and improve customer loyalty?
What mechanisms are in place at CES 2027 to facilitate actionable connections and discussions between technology providers and retail decision-makers focused on operational redesign and customer experience with AI?

Meet WON during CES week Get a free CX teardown before CES

Organizer & leadership

Organized by Consumer Technology Association.

CES Conference Advisory Board
Industry's most credible and distinguished thought leaders, CTA
Source

Tickets & pricing

Standard Pass (through Nov. 30)USD 149
Standard Pass (Dec. 1 - Jan. 9)USD 349
Premium Pass (through Nov. 30)USD 1,450
Premium Pass (Dec. 1 - Jan. 9)USD 1,750

Check current prices with the organizer

Prior-edition recap

CES 2026, held from January 6-9 in Las Vegas, NV, saw significant participation. The event welcomed over 148,000 attendees globally, including approximately 6,900 media professionals. More than 55% of these attendees were senior-level executives, underscoring the event's importance for industry leaders. CES 2026 featured over 4,100 exhibitors, among them 1,200 startups, showcasing technology aimed at solving major global challenges. The event spanned 2.6 million net square feet of exhibit space. Key discussions revolved around how technology is integrating seamlessly into daily life. ^[9]

CES 2025 took place from January 7-10 in Las Vegas, NV. It attracted over 141,000 attendees from around the world. The event hosted more than 4,500 exhibitors, which included 1,400 startups, and over 6,000 media attendees. CES 2025 highlighted innovation and technology trends that are addressing global challenges and shaping the future. ^[10]

The inaugural CES, launched in 1967, featured 117 exhibitors. This foundational event showcased early consumer electronics such as transistor radios, stereos, and black and white televisions, laying the groundwork for what would become a global technology stage. ^[11]^[12]

Planning your visit

From X and LinkedIn

From the show

Shitik @RitikV2
Sep 11, 2026
Stellantis CEO Antonio Filosa will take the stage at CES 2027 on January 6. 🚗 Stellantis plans to showcase new vehicles, software platforms and technology designed to make mobility smarter, more connected and more personal. CES 2027 is already looking stacked. #CES2027 https:/
View post
Prakshal Jain @prakshaljain_
Sep 11, 2026
Judging CES 2027 Innovation awards 🥳 The @CES Innovation Awards feature some of the world's largest and most innovative companies, including @Samsung, @NVIDIA, @BytedanceTalk, @Meta, @Google, and many more! It's an honor to help recognize the technologies shaping the future ht
View post
CyberRobo @CyberRobooo
Sep 10, 2026
Registration for CES 2027 is now open... A Chinese humanoid robot company revealed to me that they plan to exhibit at CES 2027 (provided the U.S. allows it). So, after the FCC Ban,how many Chinese humanoid robot manufacturers are exhibiting at CES 2027? https://t.co/D0qxeciesa
View post
Skyline Exhibits @SkylineExhibits
Sep 2, 2026
CES 2026 revealed what will matter most at CES 2027: unified booth stories, structural LED, hands-on AI, and flawless execution. Planning a new build, refresh, or rental? See the full CES 2027 checklist: https://t.co/ebwLK8cnEG https://t.co/vORqDJvTuM
View post
Chris Mizo @MizoChris
Aug 27, 2026
NVIDIA Will LEVERAGE the RTX 50 SUPER to DLSS 5 at CES 2027 • RTX 50 SUPER is rumored for early 2027 • CES is the obvious launch stage • DLSS 5 starts rolling out before then • CES 2027 could bring DLSS 5.1 • SUPER cards are rumored to get more or even faster VRAM • More https:/
View post

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FAQ

When and where is CES 2027 taking place?: CES 2027 will be held from January 6-9 in Las Vegas, NV.Source
What is the cost to attend CES 2027?: A Standard Pass costs $149 if purchased through November 30, and $349 from December 1 to January 9. A Premium Pass costs $1450 through November 30, and $1750 from December 1 to January 9. Pricing for a customized experience varies.Source
What is included with a Standard Pass?: A Standard Pass provides exhibit floor access, keynotes, Great Minds Sessions, and select conference sessions.Source
What is the benefit of exhibiting at CES?: Exhibiting at CES positions your business in front of global buyers, decision-makers, investors, media, and potential partners looking for new technologies. It is where conversations turn into deals, partnerships form, and brands build momentum.Source
Are there opportunities for media exposure at CES?: Yes, CES offers media resources, including high-quality show images and dedicated media rooms for working and conducting interviews. Media Days allow registered media exclusive access to product announcements before the show floor opens. Exhibitors can also host media briefings and utilize CES Unveiled Las Vegas to gain early access to media influencers and break news.Source · Source
What are the key dates for CES 2027 registration and pricing?: Registration for CES 2027 is now open. The Standard Pass costs $149 through November 30 and increases to $349 from December 1 to January 9. The Premium Pass is available for $1450 through November 30, increasing to $1750 from December 1 to January 9.Source · Source
What is included with a Standard Pass versus a Premium Pass for CES 2027?: The Standard Pass provides access to the exhibit floor, keynotes, Great Minds Sessions, and select conference sessions. The Premium Pass includes everything in the Standard Pass, plus all conference sessions, all conference tracks, an exclusive pre-show planning webinar, and partner programming.Source
What are the benefits of exhibiting at CES 2027?: Exhibiting at CES 2027 places your business in front of global buyers, decision-makers, investors, media, and potential partners, facilitating lead generation, meetings with qualified prospects, innovation launches, and market position strengthening. CES connects innovators across the tech ecosystem.Source · Source
How can exhibitors promote their innovations at CES 2027?: Exhibitors can generate buzz using media kits, press events, and broadcast opportunities, including B-roll media packages for press coverage. They can also host media briefings in CES-provided rooms on January 6-7 and list booth events on CES.tech and the CES 2027 mobile app.Source · Source
Are there speaking opportunities at CES 2027?: The Consumer Technology Association (CTA)® invites industry experts to speak at CES 2027, although the call for speakers submission form is now closed. Confirmed speakers receive a complimentary conference pass, promotion on marketing materials, and access to Speaker Lounges, but are responsible for their own hotel and travel.Source
What topics will the CES 2027 conference program cover, especially for retail?: The CES 2027 conference program will highlight advancements in various areas, including AI, enterprise innovation, health, energy future, gaming, manufacturing, robotics, retail, vehicle tech and advanced mobility, and wearables. This includes specific focus on retail.Source
What are the dates for CES 2027?: CES 2027 is scheduled for January 6-9, 2027.Source