Trade show · Jan 10 to Jan 12, 2027

NRF Retail's Big Show 2027

Jacob K. Javits Convention Center, New York, NY

Tickets & registration

Everything happening during NRF Retail's Big Show week (6 side events)

About NRF Retail's Big Show

NRF 2027: Retail's Big Show is scheduled for January 10-12, 2027, at the Jacob K. Javits Convention Center in New York City. This annual event is recognized as the retail industry’s most significant gathering, drawing over 41,000 retail professionals each year. The event's core purpose is to explore new technologies and trends that are driving the industry forward, providing a platform for attendees to discover insights and innovations essential for balancing customer expectations with business needs. [3][1]

The event is structured to offer comprehensive learning opportunities across three days. These sessions are designed to deliver candid stories from the field, reveal data-driven trends, provide expert insights, and inspire creative problem-solving. A key component of the show is the Expo, which serves as a central hub for showcasing the latest advancements in retail technology, services, and experiences. Here, professionals can connect with peers, innovators, and industry experts, and explore solutions in areas such as AI-powered platforms and emerging technologies that enhance customer experience. [1][5]

For attendees focused on specific operational areas, the Reverse Logistics Pavilion offers insights into driving revenue recovery and operational efficiency through effective supply chain strategies. This pavilion also facilitates the formation of partnerships aimed at advancing sustainability and circularity initiatives within the retail sector. The overall environment of Retail's Big Show is conducive to networking, allowing participants to interact with retail colleagues, build relationships with vendors, and gain knowledge from leading industry experts. [1]

Key facts

Dates
Jan 10 to Jan 12, 2027
Venue
Jacob K. Javits Convention Center
Location
New York, NY
Organizer
National Retail Federation
Expected attendees
41,000
Website
nrfbigshow.nrf.com/

Getting there

The event is held at the Jacob K. Javits Convention Center, NYC, from January 10-12, 2027. [1]

What to expect in 2027

NRF 2027: Retail's Big Show, themed "Fast Forward," aims to bring together individuals, ideas, and innovations to accelerate the future of retail. The event is designed to offer unparalleled learning opportunities over three days, with content spanning candid field stories, data-driven trends, expert insights, and creative problem-solving approaches. The Expo will be a central feature, presenting the latest advancements in retail technology, services, and experiences, including AI-powered solutions and other emerging technologies. [1][5][2]

  • Fast forward customer experiences
  • Operations at optimal speed
  • Business models building momentum
  • Talent development in real time
  • Press play on tech and innovation
  • Retail Technology
  • Ecommerce

Who attends

More than 41,000 retail industry professionals attend this event annually. The event aims to bring together retail peers to discover insights and technology. [1]

Why it matters

Attending NRF 2027: Retail's Big Show provides unmatched learning opportunities over three days, featuring candid stories, data-driven trends, expert insights, and inspiring takes on creative problem-solving. It's an opportunity to explore the latest developments in retail technology, services, and experiences in one organized place, allowing attendees to see and test futuristic solutions that can fast-forward business strategies. The event also facilitates networking, enabling participants to interact with retail colleagues, build partnerships with innovative vendors, and learn from industry experts on current challenges and future trends. [1]

WON's point of view

WON's take

  • Given the significant focus on technology and innovation, particularly AI-powered solutions, a key strategic consideration is how retail leaders can move beyond pilot programs to effectively scale these technologies across their operations to deliver tangible improvements in customer experience and operational efficiency.
  • With a large volume of industry professionals attending, and a clear emphasis on networking and partnerships, understanding the specific collaboration models that are proving most effective in retail for driving sustainability and circularity initiatives will be crucial for competitive advantage.
  • Considering the event's theme "Fast Forward" and the rapid evolution of retail, a strategic imperative for executives is to identify which emerging technologies offer not just incremental gains but truly transformative shifts in customer engagement and business models, and how to rapidly integrate these without disrupting core operations.

Questions to ask

  • What metrics are retailers using to measure the ROI of new technology implementations, especially AI, in driving customer conversion and loyalty?
  • How are leading retail brands structuring their teams and processes to facilitate rapid adoption and integration of innovative solutions discovered at events like NRF, ensuring they don't get left behind?
  • Beyond immediate transactional benefits, how can retailers leverage the networking and partnership opportunities at NRF to build long-term, resilient supply chains and customer-centric ecosystems that adapt to future disruptions?
Meet WON during NRF Retail's Big Show weekGet a free CX teardown before NRF Retail's Big Show

7 speakers

Notable speakers

  • Richard Cox

    Chief Merchandising Officer, Pacsun

    Source

  • Sun Choe

    Global Brand President, Vans

    Source

  • Caroline Brown

    Global Brand President, The North Face®

    Source

  • Nina Flood

    Global Brand President, Timberland

    Source

  • Kecia Steelman

    President & CEO, Ulta Beauty

    Source

  • Dane Mathews

    Chief Digital & Technology Officer, Taco Bell

    Source

  • Harley Finkelstein

    President, Shopify

    Source

Organizer & leadership

Organized by National Retail Federation.

Conference week

Around NRF Retail's Big Show

  1. Saturday, January 9

  2. Sunday, January 10

  3. Time to be announced

Tickets & pricing

  • Retail Members All-Access Pass (Advance rate by 11/19/2026)USD 1,200
  • Retail Members All-Access Pass (Last chance by 1/7/2027)USD 1,300
  • Retail Members All-Access Pass (Standard rate starting 1/8/2027)USD 1,400
  • Retail Non-Members All-Access Pass (Advance rate by 11/19/2026)USD 2,200
  • Retail Non-Members All-Access Pass (Last chance by 1/7/2027)USD 2,300
  • Retail Non-Members All-Access Pass (Standard rate starting 1/8/2027)USD 2,400
  • Non-Retail Members All-Access PassUSD 2,600
  • Non-Retail Non-Members All-Access PassUSD 3,800
  • Educators All-Access Pass (Member)USD 500
  • Educators All-Access Pass (Non-Member)USD 1,000
  • Retail Expo Pass (starting 12/31/2026)USD 100
  • Non-Retail Members Expo Pass (by 12/30/2026)USD 2,000
  • Non-Retail Members Expo Pass (starting 12/31/2026)USD 2,100
  • Non-Retail Non-Members Expo Pass (by 12/30/2026)USD 3,200
  • Non-Retail Non-Members Expo Pass (starting 12/31/2026)USD 3,500
  • Retail Member Teams All-Access Pass (5-9 passes)USD 900
  • Retail Member Super Teams All-Access Pass (10+ passes)USD 750
  • Retail Non-Member Teams All-Access Pass (5-9 passes)USD 1,500
  • Retail Non-Member Super Teams All-Access Pass (10+ passes)USD 1,250
  • International Retail Delegations PassUSD 1,100

Check current prices with the organizer

By the numbers

Planning your visit

The event is held at the Jacob K. Javits Convention Center, NYC, from January 10-12, 2027. [1]

From X and LinkedIn

From the show

  • Rethink Retail @RETHINK_Retail

    Oct 1, 2026

    Excited to announce Mark Williamson, AVP of Retail Media at Costco Wholesale, is joining Commerce Media Saturday! Having built three retail media programs from the ground up, Mark brings a rare view on the industry's evolution. He’ll join leaders to tackle AI in product https://

    View post

  • Bordes @entrylevelvp

    Aug 2, 2026

    The fastest growing customer base in retail isn’t human. AI agents are transacting at scale and smart merchants are already adapting. @NRFnews @NRFBigShow it’s time Retail’s Big Show hosts a session on the agentic economy. Would love to collaborate and make it happen. https://t.c

    View post

Related

Related events

  • Feb 2 to Feb 4, 2027
    Shoptalk Luxe

    Abu Dhabi, United Arab Emirates

    Conference
  • Feb 7 to Feb 9, 2027
    COTERIE New York

    Javits Center · New York, United States

    Trade show
  • Feb 22 to Feb 25, 2027
    eTail Palm Springs

    JW Marriott Desert Springs Resort · Palm Desert, CA

    Conference
  • Mar 2 to Mar 3, 2027
    Prosper Show

    Wynn Las Vegas · Las Vegas, NV

    Conference
  • Mar 22 to Mar 24, 2027
    Shoptalk Spring

    Mandalay Bay · Las Vegas, NV

    Conference1 side event
  • Apr 21 to Apr 22, 2027
    Retail Technology Show

    ExCeL London · London, United Kingdom

    Trade show

FAQ

When and where is NRF 2027: Retail's Big Show taking place?
NRF 2027: Retail's Big Show will be held in New York City from January 10–12, 2027.Source
What is included with an All-Access Pass?
An All-Access Pass provides entry to all Keynotes, Featured sessions, AI Stage sessions, Exhibitor Big Ideas, the Expo, Donut Dunks, and the Opening Party.Source
Who can I contact for exhibiting or sponsoring NRF 2027?
You can contact Tami Sakell, VP of sales, at (202) 661-3044 or sakellt@nrf.com for exhibiting and sponsoring opportunities.Source
What are the dates for NRF 2027: Retail's Big Show?
NRF 2027: Retail’s Big Show will be held from January 10 – 12, 2027.Source
Where will NRF 2027: Retail's Big Show take place?
The event will take place at the Jacob K. Javits Convention Center in New York City.Source
What is the theme of NRF 2027: Retail's Big Show?
The theme of NRF 2027: Retail's Big Show is "Fast Forward."Source
What can attendees expect to find at the Expo?
The Expo, the heart of the event, will showcase the latest advancements in retail technology, services, and experiences, including AI-powered solutions, cutting-edge platforms, and emerging technologies that transform the customer experience.Source
What are the Expo hours for NRF 2027: Retail's Big Show?
The Expo hours are Sunday, January 10 from 9:00 AM - 5:00 PM; Monday, January 11 from 9:00 AM - 5:00 PM; and Tuesday, January 12 from 9:00 AM - 4:00 PM.Source
What is the Reverse Logistics Pavilion?
The Reverse Logistics Pavilion, open to all NRF 2027 attendees, explores how reverse logistics and supply chain strategies can drive revenue recovery and operational efficiency, and helps forge partnerships for sustainability and circularity initiatives.Source
Meet WON during NRF Retail's Big Show weekGet a free CX teardown before NRF Retail's Big Show

Conference week guides

Sources

  1. [1]https://nrfbigshow.nrf.com/ · retrieved Oct 18, 2026
  2. [2]https://nrfbigshow.nrf.com/register · retrieved Oct 18, 2026
  3. [3]https://nrfbigshow.nrf.com/attend/retails-big-show-overview · retrieved Oct 18, 2026
  4. [4]https://nrfbigshow.nrf.com/register/retail-teams · retrieved Oct 18, 2026
  5. [5]https://nrfbigshow.nrf.com/expo/expo-overview · retrieved Oct 18, 2026

Details change. Confirm on the official site.