When and where will eTail Palm Springs 2027 take place?

eTail Palm Springs 2027 will be held from February 22 - 25, 2027, at the JW Marriott Desert Springs Resort, CA.

What is included in the registration fee?

Breakfast, lunch, and refreshments during breaks are included in the registration fee. The cost of hotel accommodations and travel is not included.

What is the dress code for the conference?

The dress code for the conference is business casual. Speakers typically come in business attire.

How can I access event information and presentations?

The event app will be available to registered attendees, containing the agenda, conference map, and speaker/sponsor bios. Approved presentations will be available for download in PDF format on the website within two weeks after the event.

What is the event's policy regarding buyers and sellers?

eTail prides itself on having more buyers than sellers, with an industry-leading 65% retailer rate.

Conference · Feb 22 to Feb 25, 2027

eTail Palm Springs 2027

JW Marriott Desert Springs Resort, Palm Desert, CA

Tickets & registration

About eTail Palm Springs

eTail Palm Springs 2027, scheduled for February 22-25 at the JW Marriott Desert Springs Resort, CA, is a significant event for retail and brand leaders. With over 25 years as a catalyst for transformation in retail, the conference aims to address real retail challenges. The event offers dedicated programming for senior decision-makers, providing a platform to discuss strategies for approaching AI, protecting margins, improving customer experiences, driving retention, and building profitable growth. ^[1]^[2]

A key highlight for 2027 includes expanded summit programming, featuring two dedicated AI Summits. These summits will focus on Growth & Customer Engagement and Business Transformation, alongside expanded Customer Journey content covering post-purchase and experiential retail. The agenda also includes Problem Solving Roundtables, Cabana Meet Ups, and a Q&A Lounge exclusively for retailers, all designed to foster collaboration and idea sharing. ^[1]^[4]

The conference is structured to facilitate meaningful connections, offering a 1:1 practitioner to vendor ratio and extensive retailer programming. This includes a C-Suite Retreat for senior retail leaders to engage in open innovation and fresh thinking through keynote panels and interactive roundtables. Additionally, the Women In eTail program provides insights on AI marketing, customer experience, and growth for top women leaders in eCommerce. ^[1]

Attendance is anticipated to be around 2500 registrations, drawing a senior buying audience with 56% at Director-level and above, including 31% C-Suite & VP. Participants represent various retail segments, from clothing and cosmetics to wholesale and administrative management. The event has been a trusted platform for thousands of retailers and brands since 1999, evolving into a year-round ecosystem for continuous support and insights. ^[1]^[2]^[5]

For attendees, the registration fee includes breakfast, lunch, and refreshments. While accommodation and travel are separate, discounted room rates have been secured at the JW Marriott Palm Desert Resort & Spa, Omni Ranchos Las Palmas Resort & Spa, and DoubleTree by Hilton Hotel Golf Resort Palm Springs. Hotel reservations begin on Monday, October 26th, with complimentary shuttle transportation available for those staying at the Omni to the JW Marriott (Monday-Thursday). ^[5]^[6]

Key facts

Dates: Feb 22 to Feb 25, 2027
Venue: JW Marriott Desert Springs Resort
Address: 74-855 Country Club Drive
Location: Palm Desert, CA
Organizer: WBR
Website: etailwest.wbresearch.com/

Open the venue in Google Maps

Getting there

eTail Palm Springs 2027 will be held at the JW Marriott Desert Springs Resort & Spa. The Palm Springs International Airport is 12.2 miles away. Attendees staying at the Omni Ranchos Las Palmas Resort will receive complimentary shuttle transportation to and from the JW Marriott from Monday to Thursday. Hotel reservations will be accepted starting Monday, October 26th. ^[1]^[6]

The cost of hotel accommodations and travel is not included in the registration fee. However, eTail has secured discounted room rates at the conference venue. Discounted room rates are available at the JW Marriott Palm Desert Resort & Spa starting at $384 (plus a $20 resort fee and tax), Omni Ranchos Las Palmas Resort & Spa at $374 plus tax, and DoubleTree by Hilton Hotel Golf Resort Palm Springs at $289 plus tax. The discounted rates expire between January 29, 2027, and February 13, 2027, or until the room block is full. ^[5]^[6]

Attendees are responsible for making their own hotel bookings. The dress code for the conference is business casual, while speakers typically wear business attire. ^[5]^[6]

What to expect in 2027

Loyalty
Search
AI Business
AI Growth
Customer Journey
Retail Experiences
Social Brand
OmniChannel
Customer Acquisition
Brand & Community
Data & Personalization
UX & Merchandising
Emerging Tech
Retailer Connections (Tues)
Customer Engagement
Growth Strategies
Social Commerce
Content & Creative
New Marketing Org
Partner Masterclasses
Ecommerce

Who attends

eTail Palm Springs 2027 connects solution providers with over 1400 senior decision-makers across the retail landscape. A significant portion of attendees, 56%, are Director-level and above, with 31% being C-Suite & VP, 25% Director, and 23% Manager. The audience includes professionals from clothing stores, wholesale & retail, clothing & clothing accessories stores, cosmetics, beauty supplies & perfume stores, shoe stores, and administrative management & general management. Notably, 92% of CPOs report strategic influence in buying decisions. ^[2]

The event is designed to give retailers more time with each other, featuring a 1:1 practitioner to vendor ratio and extensive retailer programming. Specific initiatives like the C-Suite Retreat, Women in eTail, and Problem-Solving Roundtables are all structured to facilitate peer connections. Summit registrations are open only to retailers. ^[1]^[5]

Why it matters

eTail Palm Springs 2027 offers an opportunity for leaders to connect with industry peers and shape the future of retail. With expanded summit programming in 2027, including two dedicated AI Summits focused on Growth & Customer Engagement and Business Transformation, the event provides deep dives into critical industry topics. The agenda is built around real retail challenges, where leaders share approaches to AI, protecting margins, improving customer experiences, driving retention, and building profitable growth. ^[1]

The event facilitates strong networking and collaboration, with initiatives like Problem Solving Roundtables, Cabana Meet Ups, and the Q&A Lounge (exclusive to retailers). The C-Suite Retreat allows senior retail leaders to engage in open innovation and fresh thinking through keynote panels and interactive roundtables, while the Women In eTail program offers practical insights on AI marketing and customer experience for women leaders. ^[1]

For over 25 years, eTail has been a catalyst for transformation in retail, providing a trusted platform for thousands of retailers and brands. It emphasizes access to insights and expert perspectives, with the event evolving into a 365-day-a-year ecosystem to support continuous growth. Attendees can also build relationships beyond the conference room during the four days in Palm Springs. ^[1]

DJ Smith of La-Z-Boy Incorporated noted the abundant networking and collaboration, leading to a cohort of like-minded professionals. Elizabeth Fenton from Moroccanoil highlighted the perfect conference size for meaningful interactions, and Ashley Newman of ZippyPaws praised the curated companies and amazing speaker lineup. ^[1]^[2]

WON's point of view

WON's take

Leading retail and commerce executives gather at eTail Palm Springs 2027 to compare notes on effective strategies for conversion, margin, and loyalty, making it a critical event for understanding current market drivers.
The event focuses on practical execution and growth, providing a platform for storefront, merchandising, supply chain, and store operations leaders to shape future development.
With a strong emphasis on AI-focused tracks and digital transformation, eTail Palm Springs 2027 offers insights into redesigning customer experiences and operations with artificial intelligence.
The high concentration of C-suite, VP, and Director-level attendees ensures strategic discussions and networking opportunities that are valuable for partnership building and decision-making.

Questions to ask

How effectively are the 'AI Business' and 'AI Growth' tracks translating into actionable strategies for improving conversion, margin, and loyalty?
What specific examples and case studies will be presented that demonstrate successful AI-driven redesigns of customer experience and operational efficiencies?
Given the high percentage of senior leaders, how are the networking opportunities structured to facilitate deep, actionable peer-to-peer discussions on implementing new strategies rather than just surface-level introductions?

Meet WON during eTail Palm Springs week Get a free CX teardown before eTail Palm Springs

101 speakers

Notable speakers

Jason LaRose
CEO, Bombas
Source
Amiee Bayer-Thomas
Chief Retail Officer, Ulta
Source
Kristin Shane
Chief Merchandising Officer, REI
Source
Mandy Herrmann
CMO, Allivet
Source
Joe McCambley
CMO, Saatva
Source
Jacob Pat
Chief Technology and Digital Transformation Manager, Lovesac
Source
Henry Spear
SVP, Digital and Customer Care, JD Sports North America
Source
Kristin Flor Perret
VP, Brand, Sur La Table
Source
Genine Hees
Head of Performance Marketing, Lulu’s
Source
Linda Li Steiner
President & CEO, SMCP North America (Sandro, Maje, Claudie Pierlot)
Source
Ashley Kick
VP, eCommerce, Dôen
Source
Scott Lux
VP, Digital Commerce, Stanley 1913
Source
Roshni Nambiar
Sr. Director, DTC, Analytics & Strategy, Data Science, Unilever
Source
Bruno Campos
CMO, Select Blinds
Source
Peter Dering
Founder & CEO, Peak Design
Source
Michael Alexander
Chief Executive Officer, Jaanuu
Source
Seph Skerritt
Founder & CEO, Proper Cloth
Source
Craig Haynie
Founder and CEO, CablesAndKits
Source
Scott McLeod
Chief Brand Officer, Ashley Digital
Source
Josh Marehbian
CFO, FabFitFun
Source
Christina Bylin
Chief Marketing Officer, CarParts.com
Source
Mark Bietz
Chief Marketing Officer, Fun.com
Source
Elton Graham
Chief Marketing Officer, Sur La Table
Source
Katie Twidwell
COO, M.M.LaFleur
Source

Plus 77 more on the organizer's speaker page.

Organizer & leadership

Organized by WBR.

Elizabeth Robillard
eTail Portfolio Director, eTail
Source
Melissa Martinez
Brand Marketing Manager, eTail
Source
Chet Silverman
Sponsorship Sales Manager, eTail
Source
Meghan Borden
Head of eTail Meeting Planning, eTail
Source
Zainab Hayat
Program Director, eTail
Source
Steven Peters
Head of Attendee Registrations, eTail
Source
Cheryl Porter
Meeting Planner, eTail
Source
Kelsey Longhini
Meeting Planner, eTail
Source
Delnaz Bhopti
Head of Customer Service, eTail
Source
Gaianti Raj
Senior Marketing Manager, eTail
Source
Lucy Rosenblum
Brand Marketing Manager, eTail
Source
Michelle Millard
Sponsorship Director, eTail
Source
Tara Tripp
Retailer Registration Manager, eTail
Source
Michael Braunstein
WBR Insights Team Leader, eTail
Source
Kristin Schoenstein
Head of Content & Growth, eTail
Source

In their words

“If I could only go to a single retail conference this would be the one! Networking and collaboration opportunities are abundant. I’ve established great connections that now serve as a cohort of like-minded professionals who help one another.”

DJ Smith, Director of Strategy and Analytics, La-Z-Boy Incorporatedetailwest.wbresearch.com

“eTail is the perfect conference size where I don’t feel overwhelmed as a brand yet can also have meaningful interactions and conversations with peers and new friends. I’ll be returning to eTail every year!”

Elizabeth Fenton, Sr. Manager, Performance Marketing, Moroccanoiletailwest.wbresearch.com

“The sheer scale of this event speaks to the success it’s had over the last 25 years. From well curated companies to an amazing speaker lineup, this is an event you can’t afford to miss if you are in the retail/eCommerce space.”

Ashley Newman, Director of Marketing + Communications, ZippyPawsetailwest.wbresearch.com

Tickets & pricing

Retailers and Brands: Four Day Pass (Feb 22-Feb 25)USD 599.5
Retailers and Brands: Three Day Pass (Feb 23-Feb 25)USD 499.5
VC Firms and Investors: Three Day Pass (Feb 23-Feb 25)USD 2,499
All Others: Three Day Pass (Feb 23-Feb 25)USD 4,499

Check current prices with the organizer

By the numbers

1400+
Retail & Brand Attendees source: 56%
Director-level & above attendees source: 40+
Hours of networking source: 200+
Industry speakers source: 65%
Retailer rate source

Planning your visit