Conference · Jun 1 to Jun 3, 2027

Shoptalk Europe 2027

Fira Barcelona Gran Via, Barcelona, Spain

About Shoptalk Europe

The conference brings together the region's most senior retailers, consumer brands, investors, tech innovators, and startups. Its objective is to explore and reimagine the future of consumer discovery, shopping, and buying, both in-store and online. Attendees are anticipated to gain bold ideas, actionable insights, and impactful connections to drive significant business transformation. [7]

Key facts

Dates
Jun 1 to Jun 3, 2027
Venue
Fira Barcelona Gran Via
Location
Barcelona, Spain

What to expect in 2027

  • Ecommerce

Who attends

Shoptalk Europe brings together the region's most senior retailers, consumer brands, investors, tech innovators and startups. This diverse group is focused on reimagining how tomorrow's consumer will discover, shop and buy, in-store and online. [7]

Why it matters

Attending Shoptalk Europe 2027 provides an opportunity to gain bold ideas, actionable insights, and impactful connections to drive business transformation. The event's agenda delivers actionable insights on critical trends, challenges, and opportunities shaping retail. It helps leaders understand how to prioritize digital investments for revenue growth and efficiency, and how to use technology in physical stores to improve productivity and shopper experiences. There will also be a focus on implementing AI across various retail functions to boost performance and unlock new growth opportunities. The event is an efficient platform for connecting with retail tech buying decision makers, with 95% of previous attendees rating the audience quality as 'Excellent' or 'Good'. [1][2][3]

WON's point of view

WON's take

  • Senior retail and consumer brand executives attend Shoptalk Europe to compare notes on what drives conversion, margin, and loyalty.
  • The event provides a crucial platform for leaders in storefront, merchandising, supply chain, and store operations to decide on future developments.
  • The structured meeting programs are designed to facilitate high-value connections between retailers, brands, and technology providers.

Questions to ask

  • How effectively does the event's format and content translate into tangible strategies for customer experience and operational improvements post-event?
  • What specific mechanisms are in place to ensure that the connections made at Shoptalk Europe lead to actionable partnerships and measurable business outcomes?
  • How does the event's focus on 'reimagining how tomorrow's consumer will discover, shop and buy' align with the practical implementation challenges faced by retail leaders today?
Meet WON during Shoptalk Europe weekGet a free CX teardown before Shoptalk Europe

27 speakers

Notable speakers

  • Bernard Osta

    CEO, Vestiaire Collective

    Source
  • Peter Ruis

    Managing Director, John Lewis & Partners

    Source
  • Nadine Graf

    President, Europe, UK&I & Emerging Markets, The Estée Lauder Companies

    Source
  • Stuart Haselden

    CEO, Arc'teryx

    Source
  • Alexis Mourot

    CEO, Christian Louboutin

    Source
  • Peter Wood

    CEO, AllSaints

    Source
  • Olin Novák

    CEO, International, Rohlik Group

    Source
  • Bastian Siebers

    CEO, flaconi

    Source
  • Ashley Kechter

    Global President, Vuori

    Source
  • Alexis Rollier

    Global Chief Operating Officer, SEPHORA

    Source
  • Karen Owen

    Chief Growth Officer, European & Pacific Developed Markets, Kraft Heinz

    Source
  • Fiona Tan

    Chief Technology Officer, Wayfair

    Source
  • Aparna Sundaresh

    Global Chief Marketing Officer, De'Longhi Group

    Source
  • Pedro Esquivias

    Chief Customer Officer, Tendam

    Source
  • Daniel Gomez

    CEO, PANGAIA

    Source
  • Julia Bösch

    Executive Chair & Founder, Lookiero Outfittery Group

    Source
  • Dimas Gimeno

    Founding Partner & President, WOW Concept

    Source
  • David Wilkinson

    Executive Director, Steen & Strøm

    Source
  • Katie Reeves

    Chief Commercial Officer, COS

    Source
  • Marcella Wartenbergh

    Former Global CEO & Fashion Industry Leader

    Source
  • Lindsay Haselhurst

    Chief Operating Officer, Currys

    Source
  • Farzin Saber

    Global VP, Digital Project Office, IKEA Group

    Source
  • Leona de Graft

    VP, Ecommerce – Europe, Levi Strauss & Co.

    Source
  • Julie De Moyer

    Chief Data & AI Officer – Beauty Brands, LVMH

    Source

Plus 3 more on the organizer's speaker page.

Organizer & leadership

Organized by Shoptalk Commerce.

  • David Rissmann

    Chief of Staff & Head of Strategy, flaconi

    Source
  • Emma Lindahl

    Head of ICAx, ICA Gruppen

    Source
  • Isabelle Aberman

    CEO, Majorica

    Source
  • Marlies Hersbach

    Chief Online & Customer Officer, MANGO

    Source
  • Loretta Franks

    SVP, Global Chief Data, Analytics & AI Officer, Mars Snacking

    Source
  • Marcus Tengler

    VP, Real Estate & Store Concepts, MediaMarktSaturn

    Source
  • Marisa Poster

    Co-Founder, PerfectTed

    Source
  • Javier Figar

    Chief Retail Officer, TENDAM

    Source
  • Lydia Kind

    Chief Marketing Officer, Westwing

    Source
  • Gerhard van der Bijl

    Chief Technology Officer - Europe & Indonesia, Ahold Delhaize

    Source
  • Paula Bobbett

    Chief Data & Digital Officer, Boots

    Source
  • Laurent Malaveille

    Chief Digital, IT & Business Support Officer, Clarins

    Source
  • Katie Reeves

    Chief Commercial Officer, COS

    Source
  • Aparna Sundaresh

    Global Chief Marketing Officer, De'Longhi Group

    Source
  • Danson Huang

    Global VP, Connected Discovery and MarTech, Diageo

    Source
  • Bronwen Foster-Butler

    Chief Marketing Officer, Finisterre

    Source
  • Mark Elkins

    General Manager, Global Ecommerce, L'Oreal

    Source

In their words

“We brought a team of 40 people to Shoptalk Europe and tonight we'll have another 100 to translate the insights into action and to reach an ambitious sales and consumer satisfaction target.”
Nicolas Prigent, Group VP D2C, Groupe SEBeurope.shoptalk.com

Tickets & pricing

  • Retailers and Consumer Brands (VIP DISCOUNT)EUR 600
  • Startup Retailers and Consumer Brands (Founders / Co-Founders / CEOs)EUR 395
  • Marketing AgencyEUR 1,950
  • General Attendees & Solution ProvidersEUR 1,975
  • Tech StartupsEUR 975
  • InvestorsEUR 1,850
  • Academic / UniversityEUR 1,250

Check current prices with the organizer

By the numbers

From X and LinkedIn

From the show

  • DailyDOOH #AdTECH #DOOH #AI @DailyDOOH

    Jul 30, 2026

    Shoptalk Europe June 1-3, 2027 https://t.co/oLQrnAtozT We are told that the @shoptalk Europe 2027 floor is already 75% sold out-driven by historic early demand. https://t.co/W0QVvntdf1

    View post

Related

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FAQ

What is Shoptalk Europe 2027?
Shoptalk Europe 2027 is an event that brings together senior retailers, consumer brands, investors, tech innovators, and startups to reimagine how tomorrow's consumer will discover, shop, and buy, both in-store and online. Attendees can leave with bold ideas, actionable insights, and impactful connections to drive meaningful transformation across their businesses.Source
When and where will Shoptalk Europe 2027 take place?
Shoptalk Europe 2027 will take place from June 1-3, 2027, at Fira Gran Via, Barcelona, Spain.Source
What are the main themes of the 2027 agenda?
The 2027 agenda will highlight strategies, models, and leadership approaches for stronger customer experiences, greater agility, and measurable business results. It will cover how leaders prioritize digital investments, choose technologies, and scale operations for revenue growth, efficiency, and ROI. It also focuses on how physical locations can use technology to enhance productivity and shopper experiences, how to transform data into customer insights, and the implementation of AI across various retail functions.Source
Why should a company sponsor Shoptalk Europe?
Sponsoring Shoptalk Europe offers an efficient platform for retail tech solution providers to connect with and showcase products to thousands of retailers and consumer brands. One in three attendees are C-suite executives, and the event offers guaranteed retail tech buyer meetings. 95% of last year's attendees rated the audience quality as 'Excellent' or 'Good', and sponsors can demo products on the Techtalks stage.Source
What are the dates and location for Shoptalk Europe 2027?
Shoptalk Europe 2027 will be held from June 1-3, 2027, at Fira Gran Via, Barcelona.Source
What type of attendees does Shoptalk Europe attract?
Shoptalk Europe attracts senior retailers, consumer brands, investors, tech innovators, and startups. One in three attendees are C-suite executives, and the event facilitates connections with over 4,500 retail ecosystem executives.Source · Source · Source
What kind of content and experiences can attendees expect?
Attendees can expect three days of retail insights, peer-to-peer knowledge sharing, tech discovery, and VIP store tours. The agenda is uniquely crafted to deliver actionable insights, with sessions highlighting strategies for customer experience, agility, and leveraging AI across retail functions. The event also includes curated one-to-one meetings with innovative tech companies and exclusive VIP dinners.Source · Source · Source
What benefits does Shoptalk Europe offer for sponsors and solution providers?
Shoptalk Europe provides an efficient platform for retail tech solution providers to showcase products and connect with thousands of retailers and consumer brands. It is unique in guaranteeing retail tech buyer meetings and allows sponsors to purchase pre-qualified, co-matched meetings and demo products on the dedicated Techtalks stage.Source
Meet WON during Shoptalk Europe weekGet a free CX teardown before Shoptalk Europe

Conference week guides

Sources

  1. [1]https://europe.shoptalk.com/ · retrieved Oct 18, 2026
  2. [2]https://europe.shoptalk.com/page/agenda-themes · retrieved Oct 18, 2026
  3. [3]https://europe.shoptalk.com/page/why-sponsor · retrieved Oct 18, 2026
  4. [4]https://europe.shoptalk.com/page/lets-get-you-a-ticket · retrieved Oct 18, 2026
  5. [5]https://europe.shoptalk.com/page/hosted-retailer-consumer-brand-programme · retrieved Oct 18, 2026
  6. [6]https://europe.shoptalk.com/page/rcb-ticket-options · retrieved Oct 18, 2026
  7. [7]https://europe.shoptalk.com/home · retrieved Oct 18, 2026
  8. [8]https://europe.shoptalk.com/speaker-list · retrieved Oct 18, 2026
  9. [9]https://europe.shoptalk.com/page/bring-your-team · retrieved Oct 18, 2026

Details change. Confirm on the official site.