Conference · Jun 1 to Jun 3, 2027
Shoptalk Europe 2027
Fira Barcelona Gran Via, Barcelona, Spain
About Shoptalk Europe
The conference brings together the region's most senior retailers, consumer brands, investors, tech innovators, and startups. Its objective is to explore and reimagine the future of consumer discovery, shopping, and buying, both in-store and online. Attendees are anticipated to gain bold ideas, actionable insights, and impactful connections to drive significant business transformation. [7]
Key facts
- Dates
- Jun 1 to Jun 3, 2027
- Venue
- Fira Barcelona Gran Via
- Location
- Barcelona, Spain
- Organizer
- Shoptalk Commerce
- Website
- europe.shoptalk.com/
What to expect in 2027
- Ecommerce
Who attends
Shoptalk Europe brings together the region's most senior retailers, consumer brands, investors, tech innovators and startups. This diverse group is focused on reimagining how tomorrow's consumer will discover, shop and buy, in-store and online. [7]
Why it matters
Attending Shoptalk Europe 2027 provides an opportunity to gain bold ideas, actionable insights, and impactful connections to drive business transformation. The event's agenda delivers actionable insights on critical trends, challenges, and opportunities shaping retail. It helps leaders understand how to prioritize digital investments for revenue growth and efficiency, and how to use technology in physical stores to improve productivity and shopper experiences. There will also be a focus on implementing AI across various retail functions to boost performance and unlock new growth opportunities. The event is an efficient platform for connecting with retail tech buying decision makers, with 95% of previous attendees rating the audience quality as 'Excellent' or 'Good'. [1][2][3]
WON's point of view
WON's take
- Senior retail and consumer brand executives attend Shoptalk Europe to compare notes on what drives conversion, margin, and loyalty.
- The event provides a crucial platform for leaders in storefront, merchandising, supply chain, and store operations to decide on future developments.
- The structured meeting programs are designed to facilitate high-value connections between retailers, brands, and technology providers.
Questions to ask
- How effectively does the event's format and content translate into tangible strategies for customer experience and operational improvements post-event?
- What specific mechanisms are in place to ensure that the connections made at Shoptalk Europe lead to actionable partnerships and measurable business outcomes?
- How does the event's focus on 'reimagining how tomorrow's consumer will discover, shop and buy' align with the practical implementation challenges faced by retail leaders today?
27 speakers
Notable speakers
Bernard Osta
CEO, Vestiaire Collective
SourcePeter Ruis
Managing Director, John Lewis & Partners
SourceNadine Graf
President, Europe, UK&I & Emerging Markets, The Estée Lauder Companies
SourceStuart Haselden
CEO, Arc'teryx
SourceAlexis Mourot
CEO, Christian Louboutin
SourcePeter Wood
CEO, AllSaints
SourceOlin Novák
CEO, International, Rohlik Group
SourceBastian Siebers
CEO, flaconi
SourceAshley Kechter
Global President, Vuori
SourceAlexis Rollier
Global Chief Operating Officer, SEPHORA
SourceKaren Owen
Chief Growth Officer, European & Pacific Developed Markets, Kraft Heinz
SourceFiona Tan
Chief Technology Officer, Wayfair
SourceAparna Sundaresh
Global Chief Marketing Officer, De'Longhi Group
SourcePedro Esquivias
Chief Customer Officer, Tendam
SourceDaniel Gomez
CEO, PANGAIA
SourceJulia Bösch
Executive Chair & Founder, Lookiero Outfittery Group
SourceDimas Gimeno
Founding Partner & President, WOW Concept
SourceDavid Wilkinson
Executive Director, Steen & Strøm
SourceKatie Reeves
Chief Commercial Officer, COS
SourceMarcella Wartenbergh
Former Global CEO & Fashion Industry Leader
SourceLindsay Haselhurst
Chief Operating Officer, Currys
SourceFarzin Saber
Global VP, Digital Project Office, IKEA Group
SourceLeona de Graft
VP, Ecommerce – Europe, Levi Strauss & Co.
SourceJulie De Moyer
Chief Data & AI Officer – Beauty Brands, LVMH
Source
Plus 3 more on the organizer's speaker page.
Organizer & leadership
Organized by Shoptalk Commerce.
David Rissmann
Chief of Staff & Head of Strategy, flaconi
SourceEmma Lindahl
Head of ICAx, ICA Gruppen
SourceIsabelle Aberman
CEO, Majorica
SourceMarlies Hersbach
Chief Online & Customer Officer, MANGO
SourceLoretta Franks
SVP, Global Chief Data, Analytics & AI Officer, Mars Snacking
SourceMarcus Tengler
VP, Real Estate & Store Concepts, MediaMarktSaturn
SourceMarisa Poster
Co-Founder, PerfectTed
SourceJavier Figar
Chief Retail Officer, TENDAM
SourceLydia Kind
Chief Marketing Officer, Westwing
SourceGerhard van der Bijl
Chief Technology Officer - Europe & Indonesia, Ahold Delhaize
SourcePaula Bobbett
Chief Data & Digital Officer, Boots
SourceLaurent Malaveille
Chief Digital, IT & Business Support Officer, Clarins
SourceKatie Reeves
Chief Commercial Officer, COS
SourceAparna Sundaresh
Global Chief Marketing Officer, De'Longhi Group
SourceDanson Huang
Global VP, Connected Discovery and MarTech, Diageo
SourceBronwen Foster-Butler
Chief Marketing Officer, Finisterre
SourceMark Elkins
General Manager, Global Ecommerce, L'Oreal
Source
In their words
“We brought a team of 40 people to Shoptalk Europe and tonight we'll have another 100 to translate the insights into action and to reach an ambitious sales and consumer satisfaction target.”
Tickets & pricing
- Retailers and Consumer Brands (VIP DISCOUNT)EUR 600
- Startup Retailers and Consumer Brands (Founders / Co-Founders / CEOs)EUR 395
- Marketing AgencyEUR 1,950
- General Attendees & Solution ProvidersEUR 1,975
- Tech StartupsEUR 975
- InvestorsEUR 1,850
- Academic / UniversityEUR 1,250
By the numbers
- Shoptalk Europe 2026 · Jun 9 to Jun 11, 2026
From X and LinkedIn
From the show
DailyDOOH #AdTECH #DOOH #AI @DailyDOOH
Jul 30, 2026
Shoptalk Europe June 1-3, 2027 https://t.co/oLQrnAtozT We are told that the @shoptalk Europe 2027 floor is already 75% sold out-driven by historic early demand. https://t.co/W0QVvntdf1
View post
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FAQ
- What is Shoptalk Europe 2027?
- Shoptalk Europe 2027 is an event that brings together senior retailers, consumer brands, investors, tech innovators, and startups to reimagine how tomorrow's consumer will discover, shop, and buy, both in-store and online. Attendees can leave with bold ideas, actionable insights, and impactful connections to drive meaningful transformation across their businesses.Source
- When and where will Shoptalk Europe 2027 take place?
- Shoptalk Europe 2027 will take place from June 1-3, 2027, at Fira Gran Via, Barcelona, Spain.Source
- What are the main themes of the 2027 agenda?
- The 2027 agenda will highlight strategies, models, and leadership approaches for stronger customer experiences, greater agility, and measurable business results. It will cover how leaders prioritize digital investments, choose technologies, and scale operations for revenue growth, efficiency, and ROI. It also focuses on how physical locations can use technology to enhance productivity and shopper experiences, how to transform data into customer insights, and the implementation of AI across various retail functions.Source
- Why should a company sponsor Shoptalk Europe?
- Sponsoring Shoptalk Europe offers an efficient platform for retail tech solution providers to connect with and showcase products to thousands of retailers and consumer brands. One in three attendees are C-suite executives, and the event offers guaranteed retail tech buyer meetings. 95% of last year's attendees rated the audience quality as 'Excellent' or 'Good', and sponsors can demo products on the Techtalks stage.Source
- What are the dates and location for Shoptalk Europe 2027?
- Shoptalk Europe 2027 will be held from June 1-3, 2027, at Fira Gran Via, Barcelona.Source
- What type of attendees does Shoptalk Europe attract?
- Shoptalk Europe attracts senior retailers, consumer brands, investors, tech innovators, and startups. One in three attendees are C-suite executives, and the event facilitates connections with over 4,500 retail ecosystem executives.Source · Source · Source
- What kind of content and experiences can attendees expect?
- Attendees can expect three days of retail insights, peer-to-peer knowledge sharing, tech discovery, and VIP store tours. The agenda is uniquely crafted to deliver actionable insights, with sessions highlighting strategies for customer experience, agility, and leveraging AI across retail functions. The event also includes curated one-to-one meetings with innovative tech companies and exclusive VIP dinners.Source · Source · Source
- What benefits does Shoptalk Europe offer for sponsors and solution providers?
- Shoptalk Europe provides an efficient platform for retail tech solution providers to showcase products and connect with thousands of retailers and consumer brands. It is unique in guaranteeing retail tech buyer meetings and allows sponsors to purchase pre-qualified, co-matched meetings and demo products on the dedicated Techtalks stage.Source
Conference week guides
- Shoptalk Fall 2026, Nashville22 side events
- Groceryshop 2026, Las Vegas6 side events
- Shoptalk Spring 2026, Las Vegas4 side events
- Shoptalk Spring 2027, Las Vegas1 side events
- NRF Retail's Big Show 2027, New York6 side events
- NRF Retail's Big Show 2026, New York23 side events
- Natural Products Expo West 2026, Anaheim8 side events
Sources
- [1]https://europe.shoptalk.com/ · retrieved Oct 18, 2026
- [2]https://europe.shoptalk.com/page/agenda-themes · retrieved Oct 18, 2026
- [3]https://europe.shoptalk.com/page/why-sponsor · retrieved Oct 18, 2026
- [4]https://europe.shoptalk.com/page/lets-get-you-a-ticket · retrieved Oct 18, 2026
- [5]https://europe.shoptalk.com/page/hosted-retailer-consumer-brand-programme · retrieved Oct 18, 2026
- [6]https://europe.shoptalk.com/page/rcb-ticket-options · retrieved Oct 18, 2026
- [7]https://europe.shoptalk.com/home · retrieved Oct 18, 2026
- [8]https://europe.shoptalk.com/speaker-list · retrieved Oct 18, 2026
- [9]https://europe.shoptalk.com/page/bring-your-team · retrieved Oct 18, 2026
Details change. Confirm on the official site.