When and where will NRF Retail's Big Show Asia Pacific 2027 take place?

NRF Retail's Big Show Asia Pacific 2027 will be held from June 1-3, 2027, at Marina Bay Sands in Singapore. (Fact 1)

What is the expected attendance and who attends this event?

The event is expected to host 9,000 retail professionals from 80 countries, with 70% being key decision makers. It also features 120 speakers and 250 sponsors and exhibitors. (Facts 2, 3, 4, 5, 6)

Are there still opportunities to exhibit or sponsor at NRF 2027?

Yes, but space is limited. Over 70% of the expo is already booked, with less than 30% remaining, and a sellout is expected by December 2026. Over 70% of past exhibitors have already secured their spots. (Facts 8, 9, 10)

What are Exhibitor Big Ideas sessions?

Exhibitor Big Ideas sessions are world-class sessions featuring leading solution providers and their clients, presented on three stages on the retail Expo floor. These sessions are free and open to all attendees, offering insights from case studies, technological showcases, and thought leadership on critical retail issues. (Facts 11, 12, 13)

What should I be aware of regarding attendee lists and registration?

NRF APAC does not sell attendee lists, and offers for such lists are scams. Conference passes are non-transferrable, cannot be shared, and are non-refundable. Attendees must wear a valid pass, and identity verification may occur. Registering implies consent for event-related communications from Comexposium and its partners, and badge scanning by exhibitors allows direct communication from them. (Facts 19, 20, 21, 22, 23, 24, 25, 26)

When and where is NRF Retail's Big Show Asia Pacific 2027 taking place?

NRF Retail's Big Show Asia Pacific 2027 will take place from June 1-3 at Marina Bay Sands in Singapore.

What is the NRF APAC Innovators Showcase?

The NRF APAC Innovators Showcase is a feature that brings together technology companies at the forefront of retail innovation. It is recognized as the most anticipated feature of Retail's Big Show Asia Pacific, attracting senior retail decision-makers and international media. Companies interested in applying must complete an application and will be evaluated on the problem their solution solves for retailers, its significance, product market fit, and readiness to scale. Technologies must be live with a retailer or in a pilot phase and displayed in an interactive, immersive manner.

What are the costs for participating in the Innovators Showcase?

The pricing for the Innovators Showcase depends on the company type and the number of 3x3 meter spaces taken. For startup companies (founded in 2021 or later), the rate is US$6,000 per 3x3 meter space. For established companies, the rate is US$7,500 per 3x3 meter space.

Are conference passes refundable or transferable?

Conference passes are strictly non-transferrable and cannot be shared. All conference passes sold, including any associated fees, are strictly non-refundable. The organizer reserves the right to refuse entry if identity and registration details are inconsistent, and pass prices may change without refund.

What kind of communications can I expect after registering for the event?

By registering, you consent to receive important communications for event preparation, as well as information and advertising for related industry events from Comexposium and its partners. These include registration acknowledgements, check-in instructions, networking opportunities, event surveys, newsletters, and future event invitations via telephone, email, and digital media. Additionally, if your badge is scanned by exhibitors or sponsors, you consent to receive communications directly from them, subject to their privacy policy.

Trade show · Jun 1 to Jun 3, 2027

NRF Retail's Big Show Asia Pacific 2027

Marina Bay Sands, Singapore, Singapore

Tickets & registration

About NRF Retail's Big Show Asia Pacific

The event promises a comprehensive program with 120 speakers who will share insights into the future of retail across the APAC region through keynotes and breakout sessions. The expo floor is expanding to a second level, featuring 300 world-class retail solutions and the largest NRF Innovators Showcase to date. With 250 exhibitors from 80 countries, the event will highlight cutting-edge innovations before they become widely available. Exhibiting space is in high demand, with 70% already booked and a sellout anticipated by December 2026. ^[1]^[2]^[6]

The conference program will delve into critical areas of conversation for 2027, including Artificial Intelligence (Agentic AI & Commerce, Organizational Transformation & Upskilling, Cost streamlining & operational efficiency gains, Scalable implementation), Omnichannel retail, Regional collaboration (Consumer trust & customer data protection cooperation, Sustainability, New revenue streams), and Big Data & Future Consumer Trends. These pillars are designed to provide industry leaders with the knowledge and strategies needed to navigate the evolving retail landscape. ^[7]

The event's audience will consist of thousands of retail professionals, with 70% holding key decision-making positions. Retailers can attend the Expo for free by registering for an Expo Pass. The Expo floor is segmented to showcase solutions relevant to various aspects of retail, including Frontline operations, In-Store experiences, and Backend processes. These cover areas such as Accounting, Finance & Banking, Marketing & Communications, Consulting Services, Human Resources, Customer Service & CRM, E-Commerce, Supply Chain, POS, Merchandising, Hardware, Big Data, IT, and Immersive Technology. ^[1]^[6]

Key facts

Dates: Jun 1 to Jun 3, 2027
Venue: Marina Bay Sands
Address: Marina Bay Sands
Exhibitors: 250
Speakers: 120
Location: Singapore, Singapore
Organizer: National Retail Federation
Website: nrfbigshowapac.nrf.com/

Open the venue in Google Maps

What to expect in 2027

The expo floor is expanding to a second level, offering 300 world-class retail solutions, 54 Exhibitor Big Ideas sessions, and the largest NRF Innovators Showcase. Attendees can explore innovations from 250 exhibitors representing 80 countries. Exhibiting space is already 70% booked, with a full sellout expected by December 2026. Retailers can access the Expo for free with an Expo Pass. The Expo will cover solutions for Frontline, In Store, and Backend operations, including areas like Accounting, E-Commerce, Supply Chain, Big Data, and Immersive Technology. ^[1]^[2]^[6]

The conference program will focus on key areas for 2027, including Artificial Intelligence (covering Agentic AI & Commerce, Organizational Transformation & Upskilling, Cost streamlining & operational efficiency gains, Scalable implementation), Omnichannel retail, Regional collaboration (addressing Consumer trust & customer data protection cooperation, Sustainability, New revenue streams), and Big Data & Future Consumer Trends. The event promises keynotes from influential industry leaders. ^[7]

Retail Technology
Ecommerce

Who attends

NRF 2027: Retail’s Big Show Asia Pacific welcomes a diverse range of professionals, particularly those shaping the future of APAC retail. The event expects thousands of retail professionals, with 70% of them being key decision makers. ^[1]

Attendees include various industry categories that qualify for retail passes. These include Retailers who sell items directly to consumers via storefronts, catalogs, television, or online, and must be active businesses owning their merchandise. Food Retail or Food Service operators, including grocery, convenience stores, chain drug stores, gas stations, and independent/chain restaurants, also attend. Consumer Brands, which sell non-durable goods and non-tech products to other businesses for consumer purchase, and Consumer App companies providing branded platforms for consumer services, are also part of the audience. ^[8]

The expo floor caters to a wide array of roles and departments, including those focused on Frontline operations (Accounting, Finance & Banking, Marketing & Communications, Consulting Services, Human Resources, Customer Service & CRM), In Store experiences (E-Commerce, Supply Chain, POS, Merchandising, Hardware), and Backend technologies (Big Data, IT, Immersive Technology). ^[6]

Why it matters

Attending NRF 2027: Retail's Big Show Asia Pacific offers a unique opportunity to connect with leaders who are shaping the future of APAC retail and to build relationships that can advance your business. The event is a prime location to witness the industry's next wave of innovation as it debuts on the Expo floor, providing a first look at advancements before they are seen elsewhere. ^[1]

Participants can gain insights from 120 speakers who are shaping the future of retail across APAC. These keynotes and breakout sessions are structured to provide clarity on the industry's direction and showcase the region's sharpest thinking. Additionally, the event features 250 exhibitors from 80 countries, presenting diverse innovations and solutions. ^[1]

The conference program will address key areas such as AI, Omnichannel retail, Regional collaboration, and Big Data & Future Consumer Trends, with insights from industry titans. Retailers also have the advantage of attending the expanded Expo for free, where they can explore 300 world-class retail solutions, participate in 54 Exhibitor Big Ideas sessions, and engage with the NRF Innovators Showcase. ^[6]^[7]^[9]

Meet WON during NRF Retail's Big Show Asia Pacific week Get a free CX teardown before NRF Retail's Big Show Asia Pacific

59 speakers

Notable speakers

Steven S. Tan
President, SM Supermalls
Source
Alice Liu
President and Chief Executive Officer, GOLDEN ABC Inc.
Source
Rajeev Ranjan
Director of Strategic Alliances, Flipkart Commerce Cloud
Source
Maytita Charoenrat
Chief Product Officer, Ascend Group
Source
Brendan O'Shaughnessy
Vice President APAC, Rezolve Ai
Source
Muni Vinay Kamisetty
Head of Middle Office Solutions, FairPrice Group
Source
Siddhartha Mukherjee
Managing Director, Snacks, Asia Pacific, Middle East and Africa, Mars
Source
Bruce Huang
CDO, HAPPY GO
Source
Finnbar Cornwall
Director of Search APAC, Google
Source
Mahesh Neelakantan
Industry Director, Retail & Consumer Goods, Microsoft
Source
Pierre Demoures
SEVP Group COO, Head of Global Sales & Services, Vusion
Source
Nate Shurilla
Managing Director, Asia, Pacvue
Source
Steven Van Den Bosch
Managing Director, Consumer Goods Strategy Lead Southeast Asia, Accenture
Source
Nihal George
VP, Services Business Development, Mastercard
Source
Monish Sabnani
Managing Partner, Elevator Goods
Source
Bertha Hapsari
Vice President, Marketing, Informa
Source
Rin Russell
APAC GTM and NRM Systems and Productivity Lead, Haleon
Source
Gavin Miller
POS Product Manager and Business Applications Support Analyst, Smyths Toys
Source
Alon Levin
VP of Product Innovation & AI, Supermertrics
Source
Professor Chen Liping
Professor, Master Supervisor, Capital University of Economics & Business, Beijing
Source
Thomas Kim
Global Account Director, Enhans
Source
Andal Alwan
VP & Regional Head – APAC - Consumer, Retail & Logistics, Infosys
Source
Kenneth Kuan
Founder of Delugs, Delugs
Source
Tim Charlesworth
APAC Practice Lead, SAS
Source

Plus 35 more on the organizer's speaker page.

Organizer & leadership

Organized by National Retail Federation.

Tickets & pricing

Aisle BannersUSD 10,000
Bayfront Staircase GraphicUSD 18,000
Digital Banner - Back ScreenUSD 10,000
Digital Banner - Front ScreenUSD 15,000
Email - Attendee Update AdUSD 5,000
Event Mobile AppUSD 10,000
Expo Entrance/Exit Unit AdUSD 2,500
Floor StickerUSD 2,500
LanyardsUSD 15,000
Hall Pillar WrapsUSD 5,500
Mobile App Banner AdUSD 2,500
Mobile App Push NotificationUSD 5,000
NRF APAC GreeterUSD 5,000
Pre-Session Static Ad (10 seconds)USD 10,000
Pre-Session Video Ad (30 seconds)USD 15,000
Press Lounge BrandingUSD 15,000
Recap email & landing pageUSD 20,000
Ride Hailing SponsorUSD 15,000
Sands EXPO L1 Escalator Pillar WrapsUSD 10,000
Sands Expo Porte Cochere Glass DecalsUSD 14,000
Sponsored Water StationUSD 6,000
Standing SignageUSD 5,000
Virtual Conference Bag InsertUSD 1,000
Breakout SessionUSD 50,000
Closed-Door Lunch SessionUSD 35,000
Exhibitor Big Ideas sessionsUSD 15,000
Keynote Stage NamingUSD 75,000
White Paper listingUSD 2,500
Delegates BreakfastUSD 5,000
Expo Happy Hour Sponsor (Day 1 & 2)USD 10,000
Expo Tour SponsorUSD 5,000
NRF APAC CEO Club SponsorUSD 50,000
NRF APAC Opening Party (Day 0)USD 20,000
Innovators Showcase Booth (3x3m, Startup)USD 6,000
Innovators Showcase Booth (3x3m, Established)USD 7,500

Check current prices with the organizer

By the numbers

120
Speakers source: 250
Exhibitors source: 80
Exhibitor Countries source: 70%
Expo Booked source: 70%
Decision Makers among Attendees source: 300
World-class retail solutions on expo floor source: 54
Exhibitor Big Ideas sessions source

From X and LinkedIn

From the show

Bilyonaryo @bilyonaryo_ph
Jun 5, 2026
Physical retail continues to play a vital role in shaping customer experiences. At NRF Big Show Asia Pacific in Singapore, SM Supermalls President Steven Tan shared how SM's long-term strategy, investing through periods of uncertainty and transforming malls into community-driven
View post
Bilyonaryo @bilyonaryo_ph
Jun 5, 2026
Physical retail is thriving! 🛍️ At NRF Big Show Asia Pacific 2026, SM Supermalls President Steven Tan highlighted that customers still crave the connection and experiences that only physical spaces provide. #SMSupermalls @smsupermalls https://t.co/iHHUg0NVLt
View post

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FAQ

When and where will NRF Retail's Big Show Asia Pacific 2027 take place?: NRF Retail's Big Show Asia Pacific 2027 will be held from June 1-3, 2027, at Marina Bay Sands in Singapore. (Fact 1)Source
What is the expected attendance and who attends this event?: The event is expected to host 9,000 retail professionals from 80 countries, with 70% being key decision makers. It also features 120 speakers and 250 sponsors and exhibitors. (Facts 2, 3, 4, 5, 6)Source
Are there still opportunities to exhibit or sponsor at NRF 2027?: Yes, but space is limited. Over 70% of the expo is already booked, with less than 30% remaining, and a sellout is expected by December 2026. Over 70% of past exhibitors have already secured their spots. (Facts 8, 9, 10)Source · Source
What are Exhibitor Big Ideas sessions?: Exhibitor Big Ideas sessions are world-class sessions featuring leading solution providers and their clients, presented on three stages on the retail Expo floor. These sessions are free and open to all attendees, offering insights from case studies, technological showcases, and thought leadership on critical retail issues. (Facts 11, 12, 13)Source
What should I be aware of regarding attendee lists and registration?: NRF APAC does not sell attendee lists, and offers for such lists are scams. Conference passes are non-transferrable, cannot be shared, and are non-refundable. Attendees must wear a valid pass, and identity verification may occur. Registering implies consent for event-related communications from Comexposium and its partners, and badge scanning by exhibitors allows direct communication from them. (Facts 19, 20, 21, 22, 23, 24, 25, 26)Source · Source
When and where is NRF Retail's Big Show Asia Pacific 2027 taking place?: NRF Retail's Big Show Asia Pacific 2027 will take place from June 1-3 at Marina Bay Sands in Singapore.Source
What is the NRF APAC Innovators Showcase?: The NRF APAC Innovators Showcase is a feature that brings together technology companies at the forefront of retail innovation. It is recognized as the most anticipated feature of Retail's Big Show Asia Pacific, attracting senior retail decision-makers and international media. Companies interested in applying must complete an application and will be evaluated on the problem their solution solves for retailers, its significance, product market fit, and readiness to scale. Technologies must be live with a retailer or in a pilot phase and displayed in an interactive, immersive manner.Source
What are the costs for participating in the Innovators Showcase?: The pricing for the Innovators Showcase depends on the company type and the number of 3x3 meter spaces taken. For startup companies (founded in 2021 or later), the rate is US$6,000 per 3x3 meter space. For established companies, the rate is US$7,500 per 3x3 meter space.Source
Are conference passes refundable or transferable?: Conference passes are strictly non-transferrable and cannot be shared. All conference passes sold, including any associated fees, are strictly non-refundable. The organizer reserves the right to refuse entry if identity and registration details are inconsistent, and pass prices may change without refund.Source
What kind of communications can I expect after registering for the event?: By registering, you consent to receive important communications for event preparation, as well as information and advertising for related industry events from Comexposium and its partners. These include registration acknowledgements, check-in instructions, networking opportunities, event surveys, newsletters, and future event invitations via telephone, email, and digital media. Additionally, if your badge is scanned by exhibitors or sponsors, you consent to receive communications directly from them, subject to their privacy policy.Source