What are the dates and location for eTail Boston 2027?

eTail Boston 2027 is scheduled for August 9-11, 2027, and will be held at the Sheraton Boston, MA.

What is the cost to attend eTail Boston 2027?

The registration price for eTail Boston 2027 is $999.

What kind of professionals attend eTail Boston?

eTail Boston attracts over 500 senior decision-makers in the retail sector, with 69% of attendees being Director Level & above, including C-Suite, VP, and Director roles. Professionals from Marketing, eCommerce, and Digital functions, as well as various retail segments like Clothing, Wholesale, Manufacturing, Sporting Goods, Electronics, and Shoe Stores, are represented.

What networking opportunities are available at eTail Boston?

The conference provides over 40 hours of networking, including curated networking, guided expo tours, and "Find Your Crew" sessions to connect industry professionals, thought leaders, and innovators.

What is the hotel rate for attendees and when does it expire?

eTail has secured a conference rate of $299 (plus tax) for attendees at the Sheraton Boston Hotel. This special rate is limited and expires on Friday, July 16, 2027.

When will I receive my conference materials?

Your conference handouts will be distributed on the first morning of the conference. Additional materials will be available on a temporary website after the event, with access details provided at the conference.

When should I pay for the conference?

Payment for the conference must be received prior to the conference.

How can I pay for the conference?

Payment can be made online by credit card.

Are meals included in the conference fee?

Yes, all refreshments and conference lunches are included.

Can I register for workshops at the conference venue?

Yes, you can register for workshops on-site at the conference venue.

What is the conference rate for attendees?

The conference rate for eTail Boston attendees is $299 (plus tax).

When does the special conference rate expire?

The conference rate expires on Friday, July 16, 2027.

Conference · Aug 9 to Aug 11, 2027

eTail Boston 2027

Sheraton Boston, Boston, MA

Tickets & registration

About eTail Boston

eTail is presented as a year-round ecosystem dedicated to supporting growth. It aims to provide insights, connections, and fresh strategies as needed, with the core mission of transforming retailers into eTailers. The event strives to deliver concrete results rather than just inspiration. ^[1]^[2]

Key facts

Dates: Aug 9 to Aug 11, 2027
Venue: Sheraton Boston
Location: Boston, MA
Organizer: WBR
Website: etaileast.wbresearch.com/

Open the venue in Google Maps

Getting there

A special conference rate of $299 (plus tax) has been secured for eTail Boston attendees. This rate expires on Friday, July 16, 2027. Rooms are limited and available on a first-come, first-served basis. ^[4]

What to expect in 2027

Ecommerce

Who attends

eTail Boston 2027 is designed for senior decision-makers in the retail sector, connecting solution providers with over 500 such individuals. A significant portion of attendees, 69%, are at Director Level & above, including 36% from C-Suite & VP roles and 33% at the Director level. ^[3]

Attendees span various job functions within the industry, with 40% in Marketing, 31% in eCommerce, and 19% in Digital roles. The event attracts professionals from diverse retail segments, including Clothing and Clothing Accessories Stores, Wholesale and Retail, Manufacturing, Sporting Goods Stores, Electronics and Appliance Stores, and Shoe Stores. ^[1]^[3]

Why it matters

eTail Boston 2027 offers a vital opportunity for retail and commerce leaders to engage with high-impact strategies and peer-powered insights that drive results. The conference provides a platform for tackling tough challenges through problem-solving roundtables, mastermind sessions, and ongoing peer collaboration. ^[1]

The event serves as a launchpad for career development, featuring leadership development sessions and fostering a vibrant community of industry professionals, thought leaders, and innovators. With over 40 hours of networking, including curated sessions and guided expo tours, attendees can build meaningful, lasting professional connections. ^[1]^[3]

For over 25 years, eTail has been a catalyst for transformation in retail, now functioning as a 365-day-a-year ecosystem. It provides continuous learning opportunities and insights, helping professionals stay ahead of industry trends and level up their careers by expanding expertise. ^[1]^[2]

WON's point of view

WON's take

Retail leaders attending eTail Boston 2027 should evaluate how the presented strategies for digital marketing, omnichannel operations, and customer journeys can be integrated with AI to create more personalized and efficient customer experiences. The industry's rapid evolution, particularly with AI, means understanding how to apply new insights to existing systems is crucial for maintaining a competitive edge.
The focus on peer-to-peer insights and real-world lessons offers a valuable opportunity to benchmark current customer experience and operational strategies against those of successful retailers. Executives should look for actionable takeaways that directly address conversion, margin improvement, and building lasting customer loyalty in a dynamic retail landscape.
Given the event's emphasis on transforming retailers into 'eTailers' and building a year-round ecosystem, attendees should assess how the proposed connections and strategies can support long-term operational and customer experience redesigns, rather than just short-term fixes. This includes identifying opportunities for continuous learning and networking to adapt to emerging retail trends effectively.

Questions to ask

How can retail leaders leverage the insights from eTail Boston 2027 to implement AI-driven personalization at scale without compromising customer trust or privacy?
What specific operational changes or technology investments are required to effectively integrate omnichannel strategies discussed at the event, and how can their ROI be measured effectively?
Beyond inspiration, how can the strategic conversations and connections made at eTail Boston be translated into concrete action plans that redefine customer journeys and enhance loyalty for their brands?

Meet WON during eTail Boston week Get a free CX teardown before eTail Boston

Organizer & leadership

Organized by WBR.

Elizabeth Robillard
eTail Portfolio Director, eTail Palm Springs and Boston
Source
Michelle Millard
Sponsorship Director, WBR eCommerce Portfolio
Source
Chet Silverman
Sponsorship Sales Manager, WBR eCommerce Portfolio
Source
Gaianti Raj
Senior Marketing Manager, eTail
Source
Melissa Martinez
Brand Marketing Manager, eTail
Source
Steven Peters
Head of Attendee Registrations, eTail
Source
Tara Tripp
Retailer Registration Manager, eTail
Source
Meghan Borden
Head of eTail Meeting Planning, eTail
Source
Cheryl Porter
Meeting Planner, eTail
Source
Kelsey Longhini
Meeting Planner, eTail
Source
Delnaz Bhopti
Head of Customer Service, eTail
Source
Michael Braunstein
WBR Insights Team Leader, WBR
Source
Lucy Rosenblum
Brand Marketing Manager, eTail
Source
Kristin Schoenstein
Head of Content & Growth, eTail Palm Springs and Boston
Source

In their words

“If I could only go to a single retail conference this would be the one! Networking and collaboration opportunities are abundant. I’ve established great connections that now serve as a cohort of like-minded professionals who help one another.”

DJ Smith, Director of Strategy and Analytics, La-Z-Boy Incorporatedetaileast.wbresearch.com

“eTail is the perfect conference size where I don’t feel overwhelmed as a brand yet can also have meaningful interactions and conversations with peers and new friends. I’ll be returning to eTail every year!”

Elizabeth Fenton, Sr. Manager, Performance Marketing, Moroccanoiletaileast.wbresearch.com

“The sheer scale of this event speaks to the success it’s had over the last 25 years. From well curated companies to an amazing speaker lineup, this is an event you can’t afford to miss of you are in the retail/eCommerce space.”

Ashley Newman, Director of Marketing + Communications, ZippyPawsetaileast.wbresearch.com

“First year at eTail, I have met so many great contacts here for strategic partnerships and new clients. Very well organized and executed and I will be returning for sure!”

Bri McDowell, Director Of Operations, Bonsai Data Solutionsetaileast.wbresearch.com

“eTail is such an amazing place to be to make networking connections, stay up to date on reTail trends, and have a fantastic time in doing so.”

Adam Freehafer, Account Executive, SIMON dataetaileast.wbresearch.com

“Brilliant event nothing comes close connecting you to serious decision makers at the top reTail brands”

Liam Patterson, CEO, Bidnamicetaileast.wbresearch.com

“eTail was amazing! I couldn't believe how many people my team spoke to and how many good conversations we had.”

Brian Sternemann, Sales Engineer, LiquidPixels, Inc.etaileast.wbresearch.com

“Amazing event, grateful for the opportunity to showcase our business and brand among all the other great brands. From the round tables to the happy hour events it was win.”

Mathew Purcell, Account manager, Admediaetaileast.wbresearch.com

“The sessions are engaging, well spoken, moderated, and curated. The actual expo has a fantastic smattering of companies that all compliment one another, but also push one another to be better. Fantastic show, excellent staff, the hosting hotel is incredible and it's set a benchmark for all shows going forward. Well done!”

Ryan Breitenbach, Head of Channel Account / Management, Inriveretaileast.wbresearch.com

“eTail has been a real who's who of the eCommerce industry. It was great connecting with tons of clients, prospects and partners while learning about new opportunities.”

Joseph Levy, Business Development, Alchemy Worxetaileast.wbresearch.com

“eTail has been amazing. The access we gained to KEY prospects was massive. This single conference will help us finish out the year very strong.”

Robert Nieves, Senior account executive, Lettrlabsetaileast.wbresearch.com

Tickets & pricing

Conference RegistrationUSD 999

Check current prices with the organizer

Planning your visit

To secure the special conference rate of $299 (plus tax), attendees should book their rooms as soon as possible, as the rate expires on Friday, July 16, 2027, and rooms are limited. If you are a speaker from a retail company, you may be eligible for an additional 20% discount on registration. Attendees should ensure payment is received prior to the conference to avoid issues. Non-retailers should be aware of the specific definition and potential rate enforcement by Worldwide Business Research, as registrations will be reviewed for the correct rate. ^[7]^[4]^[8]

From X and LinkedIn

From the show

Prisync AI | Dynamic Pricing @PrisyncCom
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What's happening in #ecommerce lately? 🗞🔍 The biggest takeaways from retail executives at eTail Boston 👀🛍️ #Retail #News #EcommerceNews #Pricing #OnlineShopping #AI https://t.co/iDAThis4Sy
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DMBeat @DMBeat
Aug 14, 2026
Why Customer Journey Continuity Mattered at eTail Boston 2026 by @patelnixal https://t.co/WOhxH4t7QY
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Ready, set, connect! Join us at @eTail Boston 💫 At Booth # 308 you'll see how leading ecommerce brands are using AI search and discovery to create faster, smarter shopping experiences that drive real business results. Join our team LIVE at #eTailBoston: https://t.co/OIg5WaUGy7
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Aug 7, 2026
Join the Glide team at eTail Boston 2026 from August 10-12, 2026. eTail Boston is a premier, multi-day conference for e-tail, retail and eCommerce professionals. It gathers digital marketing leaders, omnichannel executives, and tech innovators from top retail brands to share htt
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FAQ

What are the dates and location for eTail Boston 2027?: eTail Boston 2027 is scheduled for August 9-11, 2027, and will be held at the Sheraton Boston, MA.Source
What is the cost to attend eTail Boston 2027?: The registration price for eTail Boston 2027 is $999.Source
What kind of professionals attend eTail Boston?: eTail Boston attracts over 500 senior decision-makers in the retail sector, with 69% of attendees being Director Level & above, including C-Suite, VP, and Director roles. Professionals from Marketing, eCommerce, and Digital functions, as well as various retail segments like Clothing, Wholesale, Manufacturing, Sporting Goods, Electronics, and Shoe Stores, are represented.Source · Source
What networking opportunities are available at eTail Boston?: The conference provides over 40 hours of networking, including curated networking, guided expo tours, and "Find Your Crew" sessions to connect industry professionals, thought leaders, and innovators.Source · Source
What is the hotel rate for attendees and when does it expire?: eTail has secured a conference rate of $299 (plus tax) for attendees at the Sheraton Boston Hotel. This special rate is limited and expires on Friday, July 16, 2027.Source
When will I receive my conference materials?: Your conference handouts will be distributed on the first morning of the conference. Additional materials will be available on a temporary website after the event, with access details provided at the conference.Source
When should I pay for the conference?: Payment for the conference must be received prior to the conference.Source
How can I pay for the conference?: Payment can be made online by credit card.Source
Are meals included in the conference fee?: Yes, all refreshments and conference lunches are included.Source
Can I register for workshops at the conference venue?: Yes, you can register for workshops on-site at the conference venue.Source
What is the conference rate for attendees?: The conference rate for eTail Boston attendees is $299 (plus tax).Source
When does the special conference rate expire?: The conference rate expires on Friday, July 16, 2027.Source